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Bob Meyer

Beyond The Limits Of Cash or Credit

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Three Reasons Why Businesses Fail, And How Barter Can Be A Panacea


Putting off tasks and paperwork is like piling up more debt. They eventually will overwhelm you. Solution: Organize your time and focus on what�s important. Resist additional debt by increasing your cash flow through your bartering efforts.

         Ignoring The Competition.

Customers go where they can find the best products and services, they always have. Remember, �what�s in it for me� is a truism for everyone. Solution: Devote time to check out your competition, what they�re offering their customers. And embrace barter when you can, as it�s a foremost competitive marketing tool. There is no better offer than to say to a customer, �And you don�t have to pay me in cash!�

         Sloppy/Ineffective Marketing.

Whether you want to face it or not, you must realize that your products or services don�t sell themselves. You need to devote time and resources to your marketing efforts. Solution: Through your trade exchange you can hire people who are professionals in this area ... and you can also acquire various advertising mediums on trade. Through barter, you will be a step ahead of your competition.

The months ahead are going to challenge your resolve. Make a commitment to yourself now, to become the best you can be. That means being open to new ways of doing things.

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