The First TV Network Created For Multicast
veteran, Victor Ives, loves seeing those notices almost every TV
station is running that explain how the government-mandated move in
2009 from analogue to digital will change the face of television.
Why? Because it makes it a lot easier to explain the need for his
new Multicast Classic Movie Television Network.
�Now in our
second year, we were the very first television network set up
primarily to provide programming to the new class of �multicast�
stations being created by the FCC mandated migration of all TV
stations from analog to digital,� he explains. �Up until now, people
were incredulous that the government was, in effect, going to
increase the number of TV stations by 400 to 500 percent!�
In addition to
blanket satellite coverage of Canada, the USA and Mexico, the White
Springs channel is now seen 24/7 in twenty Asian nations including
China, Hong Kong and the Philippines. �In Asia there are millions of
people who can pick up our programming from space,� Ives disclosed.
�Technically, these receivers are illegal in China, but they�re so
prevalent that government officials go out of their way for photo
opportunities with the personalities on channels seen there.�
TV, which is owned by a group of Portland investors, provides
programming, via satellite, to individual viewers who own small
dishes and KU Band digital receivers as well as to television
stations and cable systems. White Springs TV is operated by White
Springs Media, a privately held company.
is catching on where it might be least expected. The network got an
e-mail from a doctor in Iran asking for more American cowboy movies.
�That would have pleased my former mentor and employer, Gene Autry,
the movie cowboy,� said Ives.
A big break
recently occurred for the fledging network when Comcast Cable NW
started airing some of their made-for-television movies and scored
impressive ratings. The 1974 comedy, �Thursday's Game� with Bob
Newhart and Gene Wilder, beat 17 other channels including A&E,
Bravo, and FOX News; tying USA�s �Law & Order� and MTV.
Ives says that
was the turning point. It gave WSTV credibility and placed them on
the radar of prospective affiliates and media partners. �Absent
that successful stint on Comcast, we wouldn�t have an affiliate in
Los Angeles or so much interest across America and beyond,� Ives