BarterNews Logo

949-831-0607

E-mail: bmeyer@barternews.com
 

Bob Meyer
 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 

IMS Barter Logo


Fast Start Programs

Mentor Capital
 

HOME

Sponsors Menu




 

Read The BarterNews.com/blog
New contacts, strategies and techniques 
seven days a week!
-->

Google
Web www.barternews.com

Technology Attracts Billboard Advertisers Back

There are 450,000 traditional billboards across the nation according to the Outdoor Advertising Association of America. Although there are only 500 digital billboards on U.S. roads, these digital billboards, resembling ballpark jumbo video displays that scroll through several static ads each minute, are helping to draw advertisers back to the outdoor medium.

(The computer-controlled LED displays, unlike their vinyl predecessors, allow advertisers to change their message as often as they would like. The initial cost of these giant screens are $300,000 to $500,000, as opposed to $80,000 and $100,000 for a typical steel billboard structure.)

Because digital billboards offer many new opportunities, including the ability for firms to use space in a time-share arrangement as well as opening up high-profile locations to more advertisers, they are the cutting edge of the future for outdoor media.

For example, the same billboard could offer a Starbucks ad during the morning commute, movie listings from the local theater complex during the ride home, and a late-night entertainment venue after the dinner hour.

It won�t be long before interactive billboards will entice commuters to download information to their cell phones.



about us | about b meyer | from the desk of | contact us | issues | back issues | consulting services | entrepreneurs package | Competitve Edge | FastStart | order | classified advertising | affilates | banner ads | first time visitors | travel section | media section | trade exchange section | corporate barter section | countertrade section | secondary capital sectionreal estate section | trade exchange news 2006 | trade exchange news 2005 | marketplace | community barter section | restaurant & entertainment section | USA barter companies | global barter companies | trade exchange owners | sponsors | tuesday report | 2006 Tuesday Reports | 2005 Tuesday Reports | 2004 Tuesday Reports | 2003 Tuesday Reports | 2002 Tuesday Reports | 2001 Tuesday Reports | 2000 Tuesday Reports | 1999 Tuesday Reports