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04/05/2011 Has Ambitious Bartering Goals

Formerly known as  the company re-branded itself in mid-2010 and received $10 million in funding from Safeguard Scientifics and several angel investors (including former Fidelity Investments money management star Peter Lynch).

Now CEO Jeff Bennett says he wants his company to be the eBay of barter. They are on their way with the recent launch of a free iPhone app that allows users to manage their accounts � making trades and adding items to their �have� and �want� lists � by scanning products� bar codes. is also growing its off-line business through the purchase of Swapholics, a company that organizes clothing and beauty trades. They expect to take part in 1,000 swap events across the U.S. this year.

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