SuperMedia Moves Forward With SuperTradeExchange Network
Idearc Media, the Grapevine (TX)-based Verizon spin-off that
publishes Yellow Pages, emerged from a prearranged eleven month
Chapter 11 bankruptcy reorganization on Monday, January 4. Under the
reorganization they�re taking on a new name, SuperMedia (Nasdaq:SPMD).
SuperMedia aims to make up declining revenue from printed
directories by promoting its online Yellow Pages service, known as
They�re also running a direct-mail advertising unit called
SuperPagesDirect and a barter exchange network, called
SuperTradeExchange. The ITEX organization provides assistance and
barter accounting services for the SuperTradeExchange.
For more information on SuperMedia