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Sony�s TV Barter Advertising Agreement Extends To Station Web Sites

Sony Pictures Television is the first production company to give stations the rights to air a syndicated TV show on their local web sites after it runs no cost to stations.

As part of the barter advertising deals, national ad units sold by Sony will run intact as part of the streaming video (presumably at a higher rate due to Sony�s extended reach in the digital space). Sony�s stations are free to make their own extended TV/online deals with local advertisers.