E-mail: bmeyer@barternews.com


Beyond The Limits Of Cash or Credit

Platinum Sponsors:


Barter Advertising Solutions



NATE (Trade Assoc)

ITEX Payment Systems

IRTA (Trade Assoc)

Active International

Sony�s TV Barter Advertising Agreement Extends To Station Web Sites

Sony Pictures Television is the first production company to give stations the rights to air a syndicated TV show on their local web sites after it runs over-the-air...at no cost to stations.

As part of the barter advertising deals, national ad units sold by Sony will run intact as part of the streaming video (presumably at a higher rate due to Sony�s extended reach in the digital space). Sony�s stations are free to make their own extended TV/online deals with local advertisers.