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Sony�s TV Barter Advertising Agreement Extends To Station Web Sites

Sony Pictures Television is the first production company to give stations the rights to air a syndicated TV show on their local web sites after it runs over-the-air...at no cost to stations.

As part of the barter advertising deals, national ad units sold by Sony will run intact as part of the streaming video (presumably at a higher rate due to Sony�s extended reach in the digital space). Sony�s stations are free to make their own extended TV/online deals with local advertisers.