Sony’s TV Barter Advertising Agreement Extends To Station Web Sites

Sony Pictures Television is the first production company to give stations the rights to air a syndicated TV show on their local web sites after it runs over-the-air...at no cost to stations.

As part of the barter advertising deals, national ad units sold by Sony will run intact as part of the streaming video (presumably at a higher rate due to Sony’s extended reach in the digital space). Sony’s stations are free to make their own extended TV/online deals with local advertisers.