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Rentals.com America's Largest Paid Real Estate Rental Site

Primedia Inc.'s (NYSE:PRM) consumer guides segment Consumer Source announced its acquisition of RentalHouses.com, America's second largest online marketplace for small-unit rental properties, on February 6, 2007. Terms of the transaction were not disclosed.

Effective immediately, the apartment listings on Consumer Source's RentalHouses.com, HomeRentalAds.com (acquired June 2006), RentClicks.com, and ApartmentGuide.com are accessible via the company's Rentals.com web site, which now carries an estimated 62% of all paid small-unit rental listings on the Internet.

Small-unit rental properties, which represent approximately 85% of the U.S. apartment rental market, range from rental homes to complexes with up to 50 units. Large-unit rental properties, which are served by Consumer Source's market-leading Apartment Guide and ApartmentGuide.com, are complexes with greater than 50 rental units.

Rentals.com, RentClicks.com, RentalHouses.com,

HomeRentalAds.com, and ApartmentGuide.com provide landlords, investors, and property managers with efficient, easy-to-use tools to advertise rental properties online. The company expects to roll out significant improvements to its Rentals.com site throughout the coming months.

Robert C. Metz, Consumer Source's CEO, noted, "Even with our strong leadership position, with just 2% market penetration, our small unit business provides another extraordinary growth opportunity."

Primedia's properties comprise over 100 brands that connect buyers and sellers through print publications, the Internet, events, merchandise and video programs in two market segments:

--Enthusiast Media is a special interest media company, with more than 75 magazines, 100 web sites, 70 events, two television programs, 400 branded products. Well-known brands include Motor Trend, Automobile, Hot Rod, Snowboarder, Surfer, Equine.com and Wavewatch.com.

--Consumer Source publishes and distributes free consumer guides (Apartment Guide, Auto Guide, New Home Guide) in the U.S. through its proprietary distribution network, DistribuTech, in more than 60,000 locations. It owns and operates ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com, RentClicks.com and RentalHouses.com.



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