E-mail: bmeyer@barternews.com


Beyond The Limits Of Cash or Credit

Platinum Sponsors:


Barter Advertising Solutions



NATE (Trade Assoc)

ITEX Payment Systems

IRTA (Trade Assoc)

Active International

Four Simple Steps Toward Developing Successful Reciprocal Purchases

When vendors call on your company intent on making a sale...bringing you in as a new client/customer...you have the perfect opportunity to form a trading relationship, wherein you will use your products or services as a form of payment.

To maximize your efforts toward this end here are the suggested steps to follow:

  1. Tell the vendor how you will buy from them, and the advantages to them. Explain that they will gain a long-standing customer by doing business with you in this reciprocal purchasing manner.

  2. Ask, specifically, for what you want or expect from them. Reinforce that the method of payment will be in the form of goods and/or services...not in cash.

  3. Restate the benefits of what you are proposing, and then take the first step to close the arrangement.

  4. Continue to practice and refine your presentation. As you improve, you will be amazed at how often people will give you exactly what you ask for.

But remember, don't give up after only a few attempts...realize that success is assured by persevering. As hockey sensation and hall-of-famer Wayne Gretzky said, "You miss 100% of the shots you never take!"

So take your shots, ask every vendor to participate with you in the barter arena. For hundreds of techniques and barter strategies like this, you will want to look into acquiring the only barter course of its kind, the BarterNews FastStart Program...see our "Home Page" for further details.