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Outdoor Ad Industry Moving Closer To eBusiness

The Outdoor Advertising Association of America (OAAA) has concluded a deal with Chicago-based Spot Buy Spot that will bring the outdoor ad industry one step closer to conducting eBusiness transactions.

Spot Buy Spot will build the web scheme for the outdoor component of the American Advertising Agencies´┐Ż e-business for media initiative. It will allow media buyers and sellers to exchange information electronically, including invoicing and proof of performance.

The chief marketing officer for the OAAA, Stephen Freitas, says that decreasing the manual work and errors that result from paper transactions between media companies and media buying and advertising agencies is the goal everyone is striving for.

According to the OAAA, the growth of outdoor industry advertising spending, year-to-date is 8 percent.