New Idea For Increased Profits & Exposure

While many popular restaurants have multiple designed T-shirts to add to their patrons� wardrobes, one of the newer marketing ideas to come along is the restaurant self-publishing cookbook.

Loyal customers love having the recipes from their favorite restaurants, and books make wonderful fits for sharing these recipes with them. Plus, cookbooks are an excellent marketing tool because they have longevity.

For restaurants within a trade exchange, the possibilities for moving in this direction could be quite energizing...especially when cooperating with one another. A cookbook offering the recipes of different cuisines could be printed on trade through the exchange.

For maximum efficiency, look for a printer who has high-speed copiers which could provide small runs economically. Additional copies can then be printed as needed.