Marketers Continue Stretching Their Imagination
The latest
media twist can be found at Auckland’s Two Double Seven Shopping
Centre, where fashionably-dressed models are wearing video screens
perched above their heads!
The new
advertising medium is a modern take on sandwich boards, one of the
oldest forms of advertising. It combines the advantages of human
contact with modern electronic communication, featuring wireless,
internet-capable video units.
The centre
commissioned a 60-second movie for its web site,
www.twodoubleseven.co.nz. They e-mailed the link to their 13,000
opt-in customers on its database, and sent 40,000 postcards to
selected lists.
Laptops Turned Into
Portable Billboards
A
Seattle-based company,
Schtickers.com,
has launched two new sub-divisions,
CustomLaptopSkins.com and
CorporateLaptopSkins.com, to serve the ever-growing demand for
their removable/reusable laptop skins.
The reusable skins adhere to the outside case of your laptop and
allow businesses, non-profits, schools, and other groups to improve
their brand awareness by instantly converting laptops into
billboards.
Colleges Form Internet-Based TV Network
A new media
network called the Open Student Television Network (OSTN) is
targeting college students over the Internet. The network operates
only on Internet2, an ultrafast, separate version of the Web
designed for academic researchers.
Those involved
believe the college channels could well become incubators for future
TV programs, as many very serious students continue to produce a
wide variety of shows. While individual colleges don’t have enough
programs to build true TV schedules, by syndicating college
offerings from 50 different schools there is more than enough
content to fill a network.
(Commercially
produced internet-shows include mtvU Uber, a broadband channel from
Viacom’s MTV Networks, and Cdigix, a Seattle company run by a former
News Corp. executive, which aims to deliver music and on-demand
movies and TV to students.) |
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