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Marketers Continue Stretching Their Imagination

The latest media twist can be found at Auckland�s Two Double Seven Shopping Centre, where fashionably-dressed models are wearing video screens perched above their heads!

The new advertising medium is a modern take on sandwich boards, one of the oldest forms of advertising. It combines the advantages of human contact with modern electronic communication, featuring wireless, internet-capable video units.

The centre commissioned a 60-second movie for its web site, www.twodoubleseven.co.nz. They e-mailed the link to their 13,000 opt-in customers on its database, and sent 40,000 postcards to selected lists.

Laptops Turned Into Portable Billboards

A Seattle-based company, Schtickers.com, has launched two new sub-divisions, CustomLaptopSkins.com and CorporateLaptopSkins.com, to serve the ever-growing demand for their removable/reusable laptop skins.

The reusable skins adhere to the outside case of your laptop and allow businesses, non-profits, schools, and other groups to improve their brand awareness by instantly converting laptops into billboards.

Colleges Form Internet-Based TV Network

A new media network called the Open Student Television Network (OSTN) is targeting college students over the Internet. The network operates only on Internet2, an ultrafast, separate version of the Web designed for academic researchers.

Those involved believe the college channels could well become incubators for future TV programs, as many very serious students continue to produce a wide variety of shows. While individual colleges don�t have enough programs to build true TV schedules, by syndicating college offerings from 50 different schools there is more than enough content to fill a network.

(Commercially produced internet-shows include mtvU Uber, a broadband channel from Viacom�s MTV Networks, and Cdigix, a Seattle company run by a former News Corp. executive, which aims to deliver music and on-demand movies and TV to students.)