Loyalty Points Popularity & Importance Growing

For years upscale hoteliers contended that they were beyond stooping to use loyalty programs, as such programs were considered déclassé or unimportant to the hotels’ money-is-no-object clientele. All of that is changing...

The Leading Hotels of the World Ltd. is starting a loyalty program next month. At the same time Relais & Chateaux, a collection of high-end properties mostly outside the U.S., is expanding its loyalty program.

While these new programs stress exclusivity and personalized treatment, one thing is clear...to compete today something beyond superb accommodations is needed to entice the high-end clientele.

Points Used For Airport Parking

If you’re a frequent airport parker with Park"N Fly"s program you soon will be able not only to redeem your parking points for more parking, but to use them to buy merchandise or transfer them with other loyalty programs.

PRG Parking Management of Chicago, with lots in seven cities, participates in a loyalty program that gives Spot Club members five points for every dollar spent on parking. Thus, about seven days of paid parking will equal a free day. Customers can manage point totals and redeem parking awards online.

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