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04/11/2011

LeBron James Understands Power Of Barter

The superstar NBA basketball player, 26, closed a big barter deal April 6 by cementing a deal wherein he acquires an ownership position in the legendary Liverpool FC, one of the world�s richest and most popular soccer clubs.

In exchange, the owners of the Liverpool club, hedge fund mogul John Henry and Hollywood entrepreneur Tom Werner (aka the Fenway Sports Group), get the worldwide marketing rights to LeBron James.

The Fenway Sports Group also own the Boston Red Sox baseball team, the New England Sports Network (NESN) and other impressive assets.


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