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The Latest Currency�Dodger Points!

The Los Angeles Dodgers have instituted a �Think Blue Rewards Program� where their fans can earn points for shopping both in and out of Dodger Stadium. A membership package starts at $19.95, with three levels of membership available�All Star, MVP, and Hall-of-Fame. Once signed on, fans will then be able to trade in the points they earn in exchange for memorabilia, VIP tickets, and fantasy baseball experiences with players.

In addition to fans being able to earn the Dodger Points while shopping or going to area restaurants, they can also earn points online at the Think Blue mall, which features more than 250 e-retailers like Lands� End, Overstock.com and Teleflora.

The Arizona Diamondbacks and the Dodgers are the first major league baseball teams launching loyalty programs; another two baseball franchises are expected to sign on this summer. Boston-based Sports Loyalty Systems, the customer loyalty company that created this program, expects to have 12 baseball teams signed on by the end of 2007.