Improving Your Trade Exchange�s
This article describes a few of the revenue producing areas of your
IRTA and Universal Currency membership. You will find that
membership actually pays in the form of increased bottom line cash
Client & Member Sales Via IRTA�s Web Site
Your IRTA membership listing at
provides worldwide referrals of potential clients directly to your
company. Businesses globally are clicking on and reviewing the newly
redesigned IRTA web site. Many of them will access the IRTA
membership list in order to locate a listed barter company near
their local area.
Each member is allotted a full-page of space on the IRTA site to
describe their services and make a first impression on a potential
client. To look at your space go to
on the Membership List and then on your company name. Virtually any
approved copy can be placed on your page including images, links,
etc. (For full details see contact info at end of article.)
By gaining two or three clients from the IRTA web site during the
year; you could well cover cost of your IRTA membership dues.
IRTA Logo Usage
After 31 years of industry service the IRTA logo has become the
Modern Trade and Barter Industry seal of approval. Only current
member companies that meet rigid IRTA standards and ethics are
authorized and allowed to display this logo.
Usage of the IRTA logo on your web site provides a foundation of
trust and marketplace recognition for your company, leading to
additional client confidence and additional membership sales.
Universal Currency Supports Client & Membership Sales
IRTA owns and operates the Universal Currency program for its
members. Founded in 1997, UC is the global leader and largest
inter-barter exchange credit-clearing platform.
There are currently 1,250 listings on UC, including top notch barter
travel accommodations. Participation in UC provides your clients
access to goods and services around the world, positioning your
company as an integral part of the global modern trade and barter
Increasing Membership Sales
Open your laptop up to the UC web site on your sales calls, and show
your prospects the vast purchasing opportunities that are available
outside their immediate market. Explain how your connection with UC
provides a path for them to trade with over 150,000 businesses
Increasing Trade Volume
Consider allowing your high-value members to log onto
shop globally for new and exciting purchases only available through
Universal Currency. When UC helps your high-value clients use their
accounts for barter services, your exchange will experience
increased trade velocity and cash revenue that goes directly to your
company�s bottom-line profits.
For further information on IRTA and UC go to
or call Ron Whitney, IRTA Executive Director, at (757) 393-2292.