Full Service Ad Agency Opens Barter
RJPalmer, headquartered in New York, is a
privately held ad agency with some $650 million in annual billings.
The company launched a corporate barter department�Trade X Media,
headed by Senior VP Vince Laraia.
Laraia, formerly of Interpublic�s MAGNA Global
Trading, was their Executive VP, Worldwide Director. Throughout his
career he has assisted a plethora of Fortune 500 companies with
strategic corporate barter solutions.
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