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Full Service Ad Agency Opens Barter Department

RJPalmer, headquartered in New York, is a privately held ad agency with some $650 million in annual billings. The company launched a corporate barter department�Trade X Media, headed by Senior VP Vince Laraia.

Laraia, formerly of Interpublic�s MAGNA Global Trading, was their Executive VP, Worldwide Director. Throughout his career he has assisted a plethora of Fortune 500 companies with strategic corporate barter solutions.

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