Former Barter-Pro Sondra Ames Teams With Daughter Allison To Create National Footprint For Their Wonderland Bakery

Sandra Ames was a driving force with husband Mike Ames in building TradeAmericanCard back in the early ‘90s. After going out on her own, and subsequently selling her trade exchange to ITEX, she left the barter industry. Then in 2005, joining forces with her culinary award-winning daughter Allison Ames, they launched Wonderland Bakery.

Wonderland is a high-end bakery and gift concierge business, offering an array of highly customizable gourmet cookies, cupcakes, cakes, chocolate-dipped treats and whimsical gifts, which are available at the flagship Newport Beach location, or via nationwide shipping.

The firm is on its way to becoming a national brand through its strategic partnership with Errand Solutions, a Chicago-based company providing on-site concierge services to more than 300 corporate and hospital sites nationwide. (Wonderland launched the partnership in February 2008, leading with a successful beta site at Irvine-based Allergan, Inc.)

In just over two years, Wonderland has earned such titles as “Bakery to the Stars” and “Official Sweet Ambassador of Newport Beach.”  In 2007 the company celebrated its second anniversary with partnerships with the giant toy-company GUND and Department 56.

For more information on Wonderland see http://www.WonderlandBakery.com.