Fast Track To Developing Customer Loyalty

�         Offer the greatest product or service...and the lowest price.

�         Provide a comfortable, satisfactory experience.

�         Produce results.

�         Survey customers about their experience with your company, and suggestions for improvement.

�         Resolve problems immediately.

�         Be forthright with complete information.

�         Be honest.

�         Expect to work hard and spend time to build loyalty.

�         Track customer retention.

�         Find out why former customers defected.

�         Pay attention. Being ignored is a major reason customers defect.

�         Keep in touch with people who have done business with you in the past.

�         Send cards to your clients. A personalized, handwritten message in a greeting card says �I care about you.�

�         Involve everyone company-wide in satisfying customers.

�         Incorporate your USP (unique selling proposition) by offering a percentage of your products or services on barter.