Bea Lund, Former Corporate Trade Council�s PR Pro, Dies Unexpectedly
Beatrice (Bea) Lund, President/CEO of The Lund Group in New Canaan
(CT), died at age 64 from unexpected complications after an injury,
suddenly and thoroughly unforeseen on July 13. Her long-time partner
Mike Bruneau informed BarterNews of her passing.
She was the person who implemented the successful public relations
campaign specific to the corporate barter industry. It was done at
the behest of the Corporate Barter Council, a not-for-profit
corporation registered in the state of New York, back in 1997 by a
group of corporate barter companies.
Lund worked for many New York PR companies before starting her own
firm in 1989. Areas she covered were extensive and included
business-to-business, consumer products, environmental issues,
gardening, professional service firms, publications and books.