Every time you lower your purchasing cost, you�re making your company stronger. And barter is a proficient business tool that helps you accomplish this feat.

Your purchasing costs are lowered through barter because its an optimal method of payment � you�re using your product or service to make the purchase. Since barter is done at your company�s less-than-retail barter cost, it�s the most efficient and profitable way to buy.

It�s important to remember the two critical factors to running a successful business: First, you must price your products so you can make a profit. Second, you need to generate a continuing cash flow so you can pay your bills and other obligations as needed.

Remember, barter is a powerful tool in helping you achieve these two critical factors.