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Barter�s Activity Is Impossible To Measure

According to Brett Beemer, founder of the South Carolina-based America�s Research Group and author of the book �The Customer Rules,� how much barter is actually taking place is impossible to measure, but it certainly is on the rise. (Barter activity on Craigslist confirms Beemer�s assertions.)

Beemer says people are never honest about bartering. When he conducts surveys people often don�t want to talk about it. Pushing barter�s use is the consumers desire to find a way to survive in these tough economic times.

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