According to Brett Beemer, founder of the South Carolina-based
America’s Research Group and author of the book “The Customer
Rules,” how much barter is actually taking place is impossible to
measure, but it certainly is on the rise. (Barter activity on
Craigslist confirms Beemer’s assertions.)
Beemer says people are never honest about bartering. When he
conducts surveys people often don’t want to talk about it. Pushing
barter’s use is the consumers desire to find a way to survive in
these tough economic times.
