Bartercard�s Man In New Zealand, CFO Michael Parsons, Doing Bang-Up
Job
Bartercard,
the world�s largest trade exchange now doing an estimated $1.2
billion annually, operates in 14 countries around the world. One of
their early expansions occurred in New Zealand, when founding
director Kerry Gordon stepped off a plane from Australia in 1992.
Under his arm
was Bartercard New Zealand in a shoebox of files and four floppy
discs. The following year, Bartercard New Zealand Ltd. was
established as an independent franchise.
In 1997, the
Australian shareholders purchased the company back. Then in 2001,
Tony Falkenstein�s Red Eagle Corporation acquired 90% of the New
Zealand operation, with the remaining 10% held by Bartercard
International.
Last year
Bartercard New Zealand turned over $185 million in barter
transactions, involving 5,500 businesses countrywide. Such figures
show that Chief Operating Officer, 32-year-old former Wall Street
trader and expatriate Canadian, Michael Parsons is doing an
exceptional job.
But according
to Parsons, more can be done. �One of our biggest challenges, if not
the major hurdle, is the fact that explaining the Bartercard concept
isn�t done in five minutes. We need the time to sit down and talk to
business owners, to help them really understand how Bartercard can
work best within their business.�
Parsons says
his goal is to have every business owner realize and understand that
a structured barter system is a profitable and valuable option for
their business. Case in point, is the immensely varied services
offered through the 540-page Bartercard Directory, which include
individual trade listings as well a display advertising.
One growing
area is property exchanges, as Baby Boomers are beginning to plan
for retirement. More than $50 million in real estate sales have
taken place among New Zealand members, with over $15 million of that
figure being paid in Bartercard trade dollars. Currently there are
79 properties listed on
www.bartercardproperty.co.nz.
Overseas
travel is another area where Bartercard excels. From their travel
desk in Tauranga, they moved over $600,000 last year. The main
destinations were Australia, Rarotonga, Fiji, Thailand, Britain and
Hong Kong.
Entertainment
services available through Bartercard New Zealand range from
accommodations at boutique B&B�s, to five-star international hotels,
car and limousine rentals, restaurants and bars, as well as a host
of other leisure activities.
For more
information:
www.bartercard.co.nz.
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