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10/29/2013

Bartercard Wins FCA National Innovation Award For Mobile App

Bartercard International Group (B.I.G.) scooped the pool at the Franchise Council of Australia�s NAB FCA Excellence in Franchising Awards, held October 22 at Jupiter�s on the Gold Coast. They captured the prestigious National Franchise Innovation Award for 2013, for their mobile application.

Launched late in 2012 it is the first major piece of technology rolled out by B.I.G. since the owners of Bartercard Australia bought out the majority control of its international parent in early 2012, making Bartercard International an entity that�s 100% Australian controlled. 

Bartercard�s Chief Operating Officer Trevor Dietz collected the award at a glittering awards� night attended by more than 400 representatives from Australia�s leading franchising groups. �The judges picked us to win this innovation award because of our world class mobile application, which is now being used by our members globally every day,� Dietz affirmed.

�Our members love this technology as it provides a simple way for them to transact, manage their account and search for other members. They are currently transacting over $1.5 million dollars per month using the app. In the first 48 hours after launching, we achieved the third highest downloads in the business category on Australia�s Apple App store and number 19 on Google Play � and the feedback has been nothing but positive.�

�What makes our app unique,� continued Dietz, �is that we are the first trade exchange in the world to combine directory searches, as well as the ability to transact internationally. To win this award is a tremendous testament to our in-house software engineers, and proves Australia does have the talent to compete on the global stage.�

The Bartercard Group settles almost 2 million transactions per year, which equates to over $720 million for its 55,000 cardholders.  The Southport based company operates in 70 offices in 7 countries and has major plans to expand throughout North America, Asia, the United Kingdom and Europe, over the next three years.  

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