Barter Again Plays Prominent Role In 2008 Olympic Games
One of the
more spectacular Olympic Games is envisioned when China hosts the
Games in the summer of 2008. The Chinese are excited about the world
seeing their country...the new China.
largest sporting event is no small feat. Hundreds of thousands of
volunteers are required, as well as billions of dollars. Playing a
prominent role are the Olympic Sponsors, major companies that inject
some cash but much more in bartered services and products.
that will be bartering their products/services for the commercial
rights to display the USA five-ring logo in their advertisements as
well as on their products include: Coca-Cola, AT&T, Bank of America,
Nike, GE, McDonald�s, Anheuser-Bush, Visa, The Home Depot,
Panasonic, Samsung, Johnson & Johnson, Eastman Kodak, and others.
Springs-based USOC will cull more than 85% of its funding from
American corporations this year, including broadcast fees from NBC.)
So far, 51% of
the sponsors are from the consumer packaged goods industry, 37% from
service-oriented businesses, and 11% from business-to-business
organizations. A complete list can be obtained at USOC.org.