by Bob Meyer, Editor of BarterNews
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Wayne Sharpe Out As Chairman Of Bartercard International, World’s
Largest (70,000 Members) Trade Exchange
International’s Annual Shareholder’s Meeting on October
19, all of the resolutions proposed were duly passed by shareholders
with the exception of resolution 4(b) in respect to the re-appointment
of Wayne Sharpe as chairman of the company.
Sharpe has resigned as chairman and is no longer a director of the
company. Christian Williams and Edward Adams, non-executive directors,
have been respectively appointed Chairman and Deputy Chairman on
an interim basis.
note: As of October 3, 2005,
Sharpe’s beneficial interest of 124,605,878 ordinary shares
of Bartercard International represented 54.06% of the company’s
issued share capital. Market cap for the firm was $45 million as
of August 31, 2005.
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International To Re-acquire Majority Interest In Bartercard USA
9, 2005, Bartercard International announced that they will re-acquire
a majority interest in Bartercard USA (BCUSA) for an aggregate cost
A newly formed
subsidiary company, Bartercard America Inc. (BCA), will acquire
the assets of BCUSA for a 20% stake in BCA, make a payment of $275,000
toward BCUSA’s liabilities, and provide first right of refusal
on five domestic U.S. franchises to the current BCUSA owners.
As part of the
transaction, Bartercard International is facilitating the sale of
BCA to a U.S. listed public shell. BCA will be valued at $3 million
on the reverse merger and intends to raise up to $2 million, without
recourse to Bartercard International.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Monetary Systems’ Exceptional Growth Continues
Monetary Systems (OTCBB:INLM) announced the processing of $4.7 million
in sales for the month of September, 2005. Revenue produced was
$563,000, which represented an increase of 45% over the same period
the year prior.
and CEO Don Mardak reported, “This is the fifth consecutive
month in which our company has shown explosive revenue growth over
comparable periods in 2004. During that time we have had increases
of 53% in May, 48% in June, 37% in July, 54% in August, and now
45% in September. Once again, this validates our industry roll-up
strategy and demonstrates our success in enrolling new members into
(Continental Trade Exchange) our cashless trade network.”
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Barter To Solve Array Of Problems
If a company
experiences a marketing snafu, or a logo change prevents a perfectly
decent product from being sold through the normal channels of distribution,
the affected assets can be saved through a creative barter deal.
Such was the
case after the catastrophic December 2004 tsunami, when a pharmaceutical
company had 48 million prescription paid-relief and anti-inflammatory
pills on hand. The drug company had bought pills manufactured by
another company that doctors commonly prescribed along with theirs.
The idea was to sell both drugs in tandem under a new name. (But
physicians persisted in prescribing the drugs as they previously
had, not remembering the new product’s name.)
corporate barter company was called upon to brainstorm, and came
up with a solution: They paid the pharmaceutical company $7.5 million
in cash for the medicine. (The pharmaceutical company had other
options rather than the sale: they could have destroyed the medicine,
sold it to another company for remarketing, or donated it.)
The barter company
did in fact donate it, to AmeriCares, a charitable organization
that supplies humanitarian aid and disaster relief, which used the
medicine in the Pacific Rim as part of its relief efforts after
the tsunami. (At the barter company’s request, the Food and
Drug Administration certified the drugs’ viability in a letter
company, besides receiving the cash, was able to take credit for
the donation. And the barter company received a charitable tax deduction
for its cash purchase of the medicine.
Why did the
corporate barter company lay out $7.5 million to the pharmaceutical
company for the supplies? Because the pharmaceutical company committed
to buy $52 million of media advertising through them over the next
three years. (The ads would be purchased in any event by the pharmaceutical
company, so it made sense to move the problem inventory as described.)
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
King’s Wife Partners With Longtime Publishing Executive
Travelhost magazine, 20-years-old in 2006, has been acquired
by J&S Multimedia, a formed partnership between Susan Ortega
and Jacqueline Siegel.
had been thinking about the move for eight of her twenty years with
the magazine. She became more serious when former owner Bob Kazaros
recently sold the magazine to devote more time to his real estate
has a degree in computer engineering and has worked with the Central
Florida Hotel & Lodging Association. She is the wife of CFI/Westgate
founder David Siegel. CFI (Central Florida Investments), also owns
a publication...called I Love Florida.
Travelhost averages 70 pages and is distributed in more than
100 hotels in the area, its content is 70% to 80% advertising. By
using Siegel’s community contacts, the pair say they plan
to add advertisers and improve local and industry awareness of the
based in Dallas, and publishes localized editions that are primarily
distributed through hotels by its franchisees who are busy selling
and bartering space in the publication with retailers, restaurants,
and service companies within their franchise area.
Ad Agencies Turning To Revenue-Sharing & Barter Deals
In an advertising
landscape dominated by giants, little guys have to take a different
tack to make their mark. One such independent marketing and advertising
agency, Anomaly, is an example. The New York firm teamed up with
the Michigan State Lottery to help sell the space on the back of
lottery tickets to advertisers. But instead of being paid the usual
fee, Anomaly will share in 10% of the revenue generated by ad sales.
In a new twist,
agencies increasingly are willing to accept payment in the form
of an interest in how a product does...instead of the fees they
are even going a step beyond by taking equity in the client’s
company as payment. That’s what Brooklyn Brothers agreed to
do this year when working for a doctor who designed a new pill.
The New York based agency will have an equity stake in the product
in exchange for their creative efforts.
Bigger ad agencies
followed a similar strategy during the dot-com boom several years
ago, often taking stock as a form of payment. Unfortunately, many
ended up losing on such trades when the dot-com stocks crashed.
As in all trading endeavors, each party must realistically look
at the potential risks and rewards of such transactions.
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- Asia will
increasingly compete with Europe for vacationers as the global
tourism industry is set to double to 1.6 billion tourists by 2020,
according to the European Commission, the European Union’s
executive arm. The main reason given was Asia is increasingly
offering hotels and other facilities of better quality. Tourism
provides employment for seven million Europeans, accounting for
5% of the EU’s economic output.
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