by Bob Meyer, Editor of BarterNews
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Magazine Industry Continues Expansion
was supposed to stifle the magazine publishing industry, but one
only need walk into a Borders, Waldenbooks or Barnes & Noble
to see evidence that that hasn’t happened. (Furthermore, most
publications don’t even aspire to be sold through newsstand
Directory of Magazines reports that there are 18,821 magazine titles
available in the United States (latest figures from 2004), up from
13,541 in 1988.
audited by the Standard Rate and Data Service during that same period
increased to 2,570 from 1,723, while those audited by the Audit
Bureau of Circulations grew to 708 from 559.
growth in the United States and Canada, from 1994 to 2004, came
in the area of college and alumni publications...from 707 in 1994
to 1,013 in 2004. Other high-growth magazine segments were agricultural
supplies, medicine, travel, interior design and decoration, automotive,
collectibles, golf, football and dogs.
While the Internet
has become a popular place to get information, magazines are portable
and often have information you can’t find surfing the ‘Net.
With the substantial
growth in titles also comes more barter opportunities for media
inventory. Most publishers are looking to fill ad pages, hence the
competition for advertisers is ongoing and the environment for deals,
trade and cash discounts, keeps expanding.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
On Trade Most Plentiful In October & November
Looking to get
an “autumn high” on trade? Some of the top accommodations
at pricey ski resorts are available on barter all along the U.S.
and Canadian Rockies.
So if you’ve
ever wanted to enjoy Aspen or Vail in Colorado, Whistler in British
Columbia, or any other renowned ski resort, now is the time to take
advantage of the opportunities in the shoulder season.
For many, part
of the appeal is that the streets are less crowded...absent are
the summer throngs or soon to be winter skiers. And you can still
hike the trails or go mountain-biking, fly-fishing, rock climbing,
horse-back riding, rafting and kayaking in the fall, at much less
cost than in July and August.
check with the trade exchange in your area. To see our listings
of U.S. barter companies click here.
available ...BarterNews issue #64, get your copy
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Celebrities Bartering With Cruise Lines
are enticing winter customers with celebrities from the world of
sports. MSC Cruises will launch the first of five baseball-themed
trips with Hall-of-Fame pitcher Bob Feller and former Orioles manager
Earl Weaver in December.
has planned trips with former golf professional Billy Casper, Olympic
gold-medalist figure skater Dorothy Hamill, and Don Shula, Miami
Dolphins’ former football coach. In exchange for mingling
with cruise guests the celebrities enjoy an all-expense paid vacation.
Oil Fills U.S. Strategic Petroleum Reserve
The U.S. emergency
oil stockpile, known as the Strategic Petroleum Reserve (SPR) has
added more than $6.5 billion worth of crude since November 2001
and they did so without spending a dime.
decided to fill the SPR to its then 700-million-barrel capacity,
and the government did so by taking advantage of an existing barter
program between producers and the federal government, which sees
oil bartered for the use of government land.
Katrina caused production slowdown, the President—in an effort
to ease supply shortages—sold 11 million barrels of oil to
petroleum companies for between $60 and $66 a barrel, bringing $702
million into federal coffers.
of Energy estimates that the SPR’s stock has been acquired
for an average cost of $27 per barrel. If it were all sold today
at prevailing rates, it’d be worth $44 billion.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
Onto eBay, Sell Your Home
36, founded the Internet Travel Network back at the beginning of
the dot-com boom in 1995. The company eventually became GetThere.com
and was sold in 2000 to Sabre Holdings, owner of Travelocity, for
a believer in the power of the Internet, recently auctioned off
his San Mateo (CA) home on eBay for $1.2 million. (He paid $497,000
for the three-bedroom house in 1997.) The waterfront property received
152 bids in 10 days, according to Whaley, who started with an initial
asking price of 99 cents! He chose the auction site to save on sales
commissions and to get the best possible price for the house. Local
brokers initially priced the home at less than $1 million.
Dollar Homes “A Dime A Dozen” In Some Places
There are more
than 1 million owner-occupied homes in the U.S. worth $1 million
or more, according to U.S. Census Bureau statistics published September
2005. Once a symbol of unusual wealth, million-dollar dwellings
now seem like a-dime-a-dozen in some places. Los Angeles County
has an estimated 104,000 of them, and in neighboring Orange Country
there are roughly 46,000. (In 2002 there were 595,441 homes worth
at least $1 million, nationally.)
Siegel, Time-Share King & Barterer Extraordinaire, Still Working
On Palatial Estate
In a past issue
of BarterNews we reported on the bartering efforts of David Siegel,
the time-share king located in Orlando. He’s now two years
into building his 90,000-square-foot Florida palace named Versailles.
The home will sport an indoor hockey rink with its own Zamboni,
four swimming pools (one Olympic-sized), a health spa with massage
rooms, a stadium tennis court seating 200 spectators, a full-sized
baseball diamond, and a two-lane bowling alley.
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marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
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learn more about The Competitive Edge newsletter and how
it can help build your trade exchange, click
Columnist/Economic Consultant Says Housing Downturn Will End Twenty-Five
Year Borrowing Binge
A. Gary Shilling,
President of A. Gary Shilling & Co., sees home prices falling
which will create some very unpleasant economic after effects. Shilling
says leaping house prices have made consumers feel wealthy so they
save less and borrow more.
see high interest rates puncturing the housing balloon. The real
threat is that prices will get so high that potential buyers will
stand aside and nervous speculators will dump their properties on
contends, the supply of existing housing for sale is jumping. Along
with the anticipated sales dumping, the destruction of housing wealth
will end the quarter-century binge of borrowing and spending. This
will in turn initiate a consumer saving spree, spreading the pain
up the retailing spectrum.
Shilling believes, a severe break in house prices could destroy
enough net worth and spawn a big enough financial crisis to shift
the good deflation of excess supply to bad deflation of deficient
“Plan Of Action” Incorporates Commodity-Based Finance
Prime Minister Thaksin Shinawatra met with his British counterpart
Tony Blair at 10 Downing Street last week, to foster closer ties
through a new plan of action which calls for the support of barter,
i.e. trading Britain’s weapons for Thai agricultural produce.
are through BAE Systems, a UK government-supported manufacturer.
The joint statement, released by the British government after the
talks, said that the two prime ministers welcomed the accords as
a sign of progress in cooperation between BAE Systems and the Thai
government regarding the Thai Defence Modernisation Programme.
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the “box” at the end of the newsletter
for the forwarding service.)
- Mike Ames,
Founder of TradeAmericanCard located in Orange County (CA), is
handling the Gifts-In-Kind program for The Joyful Child Foundation.
The organization was launched by Erin Runnion, mother of Samantha
Runnion who was abducted from outside her home in Orange County
in July of 2002, eleven days before her sixth birthday. The Joyful
Child’s mission is to unite and uplift our nation’s
communities in the protection and wonderment of all children.
For more information call TradeAmericanCard at (714) 532-1610.
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- Andy Xie,
Morgan Stanley & Co.’s chief regional economist based
in Hong Kong, estimated recently that China’s economy “is
more than twice as dependent on trade and fixed investment as
on average in the world.” The gross value of China’s
exports and fixed asset investment, he figured, could reach 89%
of the country’s gross domestic product this year...compared
with 60% in 2001.