Airlines Now Trading Airline Miles
Look for an e-mail if you�re a customer of
Continental, Delta, Northwest or US Airways. Beginning in January,
some 20 million e-mails will be sent out inviting you to watch
online ads in exchange for airline miles.
The e-mails will direct customers to e-miles.com
where they can watch ads from firms such as Hilton, 1-800-Flowers,
Enterprise Rent-A-Car, and LendingTree. (After viewing the ads,
consumers will be asked to answer questions pertaining to the
featured product or service.)
Consumers can earn 10 to 20 miles for each
30-second spot viewed. The advertisers pay the Dallas-based e-Miles,
which handles the program, a fee on a pay-per-viewed ad basis.