To A Mall Near You...More Advertising Opportunities
More money is spent on marketing, promotion,
and advertising in the U.S. than the next 57 countries combined. And
the ingenious ways of adding to the mix continues to expand.
Latest on the horizon will be 1,300 large
digital-plasma screens at 64 of Westfield America malls nationwide.
These digital billboard screens will be
installed, owned, and operated by AdSpace Networks. The Burlingame (CA)
firm is leasing space from Westfield to place 15 to 25 screens in each
Westfield mall, depending on the mall’s size.
The companies will share ad revenue, which
is expected to range from $50 million up to $100 million.
first of the screens will be installed at the Garden State Plaza in
Paramus (NJ) and Fashion Square in Sherman Oaks (CA).