From the archives of BarterNews...
Adidas And Yankees Cut Barter Deal
Adidas, the venerable German shoemaker, is scoring major points in the U.S. market thanks to the marketing genius of their 51-year-old president, Robert-Louis Dreyfus.
He hit upon the idea of building loyalty in Adidas promotions by offering partial payment in Adidas stock. The first beneficiaries were the New York Yankees, when they agreed to a $100 million agreement wherein the baseball world champions would wear the Adidas logo.
Adidas officials say it’s likely that they will use stock payments to maintain brand loyalty with European soccer teams as well.