BarterNews Logo

949-831-0607

E-mail: bmeyer@barternews.com
 

Bob Meyer
 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 

IMS Barter Logo


Fast Start Programs

Mentor Capital
 

HOME

Sponsors Menu




Google
Web www.barternews.com

Advertising Kiosks Exchanged For Rights To Sell Ad Space

Sleek new bus shelters by outdoor advertising giant JCDecaux will soon be seen on the sidewalks of Chicago and Los Angeles. The Paris-based company recently signed with those cities to install thousands of advertising-kiosk shelters and other sidewalk amenities in exchange for the right to sell ad space on them.

Decaux pioneered so called “street-furniture” advertising in France in the 1960s and has spread the concept to major cities across Europe.

(In Europe, Decaux bus shelters are so well maintained that upscale brands such as Christian Dior and Chanel happily advertise on them.)

In a recent contract with Vancouver, as well as the one in L.A., Decaux bid jointly with the outdoor advertising unit of Viacom. The company reports that it’s gearing up for an even bigger deal in New York.


about us | about b meyer | from the desk of  | contact us | issues | back issues | consulting services | entrepreneurs package | Competitve Edge | FastStart | order | classified advertising | affiliates | banner ads | first time visitors | travel section | media section | trade exchange section | corporate barter section | countertrade section | secondary capital section real estate section | trade exchange news 2006 | trade exchange news 2005 | marketplace | community barter section | restaurant & entertainment section | USA barter companies | global barter companies | trade exchange owners | sponsors | tuesday report | 2011 Tuesday Reports | 2010 Tuesday Reports | 2009 Tuesday Reports | 2008 Tuesday Reports | 2007 Tuesday Reports | 2006 Tuesday Reports | 2005 Tuesday Reports | 2004 Tuesday Reports | 2003 Tuesday Reports | 2002 Tuesday Reports | 2001 Tuesday Reports | 2000 Tuesday Reports | 1999 Tuesday Reports