Kiosks Exchanged For Rights To Sell Ad Space
new bus shelters by outdoor advertising giant JCDecaux will soon be
seen on the sidewalks of Chicago and Los Angeles. The Paris-based company
recently signed with those cities to install thousands of advertising-kiosk
shelters and other sidewalk amenities in exchange for the right to sell
ad space on them.
pioneered so called “street-furniture” advertising in France
in the 1960s and has spread the concept to major cities across Europe.
Europe, Decaux bus shelters are so well maintained that upscale brands
such as Christian Dior and Chanel happily advertise on them.)
a recent contract with Vancouver, as well as the one in L.A., Decaux
bid jointly with the outdoor advertising unit of Viacom. The company
reports that it’s gearing up for an even bigger deal in New York.