949-831-0607

E-mail: bmeyer@barternews.com
 


 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 



BusXchange

Barter Advertising Solutions
 

HOME

Sponsors:

NATE (Trade Assoc)

ITEX Payment Systems

IRTA (Trade Assoc)

Active International





Google
Web www.barternews.com

Active International Reports On Australian Corporate Barter

Newspapers and metropolitan television are a tough sell in Australia, according to Darren Riley, international media director of Active International, which opened corporate-barter offices in Australia nine years ago.

However media companies including Ten Network, Southern Cross Broadcasting, and Seven & Nine regional affiliates have begun to barter their ad inventory within the $20 million secondary advertising market.

The company’s Australian offices are run by former advertising executives Gary Kearley, Graham Lawrence and Stephen Farr. In the past financial year Active traded around $20 million of advertising in Australia, compared with $25 million the previous year. About 75% of its trade credits are redeemed through advertising.

Active expects to trade advertising worth more than $1 billion in the U.S. this year, ranking the company among the top 10 media agencies. The global corporate-barter company has offices in North America, Europe, Asia and Australia, and plans expansion into South America. For more information on Active International go to www.activeinternational.com.


about us | about b meyer | from the desk of  | contact us | issues | back issues | consulting services | entrepreneurs package | Competitve Edge | FastStart | order | classified advertising | affiliates | banner ads | first time visitors | travel section | media section | trade exchange section | corporate barter section | countertrade section | secondary capital section real estate section | trade exchange news 2006 | trade exchange news 2005 | marketplace | community barter section | restaurant & entertainment section | USA barter companies | global barter companies | trade exchange owners | sponsors | tuesday report | 2011 Tuesday Reports | 2010 Tuesday Reports | 2009 Tuesday Reports | 2008 Tuesday Reports | 2007 Tuesday Reports | 2006 Tuesday Reports | 2005 Tuesday Reports | 2004 Tuesday Reports | 2003 Tuesday Reports | 2002 Tuesday Reports | 2001 Tuesday Reports | 2000 Tuesday Reports | 1999 Tuesday Reports