Active International Named Agency Of Record For Silverjet
International announced it has been selected as agency of record for
Silverjet, Britain's first exclusively business-class airline.
Internationally recognized as a new class of premium air travel at
an incomparable value, Silverjet is focused on becoming the global
market leader in the all-business-class category.
global media buying power to Silverjet, focusing on share growth for
the carrier by leveraging Active's client base in the U.S. and
Europe. �We're able to create customized solutions that are defined
solely by our clients needs,� elaborated COO Eric Larsen. �The
Silverjet assignment highlights the scope and strength of our
marketing capabilities, media services and strategic investments.�
�As we add
destinations worldwide, we're looking for new ways to get the word
out and put passengers in seats,� stated Silverjet�s CEO Lawrence
Hunt. �This means changing the way we reach our target audience.
unique combination of strategic development, innovative team, media
capabilities and travel expertise encompassed all the qualities we
were looking for in a partner. We expect to expand our relationship
with Active as our business grows. They�re our partner of choice.�
providing marketing insights about travel, developing a strategic
plan, or opening new paths through consumer insights, we are here to
support Silverjet,� confirmed Jim Porcarelli, executive vice
president of Active International. �Reciprocally, the relationship
with Silverjet allows us to expand the breadth of services to our
current clients, including greater options for both business and
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