Active International Named Agency Of Record For Silverjet
Active
International announced it has been selected as agency of record for
Silverjet, Britain's first exclusively business-class airline.
Internationally recognized as a new class of premium air travel at
an incomparable value, Silverjet is focused on becoming the global
market leader in the all-business-class category.
Active brings
global media buying power to Silverjet, focusing on share growth for
the carrier by leveraging Active's client base in the U.S. and
Europe. �We're able to create customized solutions that are defined
solely by our clients needs,� elaborated COO Eric Larsen. �The
Silverjet assignment highlights the scope and strength of our
marketing capabilities, media services and strategic investments.�
�As we add
destinations worldwide, we're looking for new ways to get the word
out and put passengers in seats,� stated Silverjet�s CEO Lawrence
Hunt. �This means changing the way we reach our target audience.
�Active's
unique combination of strategic development, innovative team, media
capabilities and travel expertise encompassed all the qualities we
were looking for in a partner. We expect to expand our relationship
with Active as our business grows. They�re our partner of choice.�
�Whether
providing marketing insights about travel, developing a strategic
plan, or opening new paths through consumer insights, we are here to
support Silverjet,� confirmed Jim Porcarelli, executive vice
president of Active International. �Reciprocally, the relationship
with Silverjet allows us to expand the breadth of services to our
current clients, including greater options for both business and
leisure travel.�
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