December 23, 2003
Written by Bob Meyer, Editor of BarterNews
We wish you all a joyous holiday season and a wondrous New Year!
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European Advertising Concept Moves To U.S.
A concept that was introduced in London two years ago by Promobikes, and expanded to the European continent earlier this year, is also coming to the United States.
Mini Mobile Media has a licensing agreement for the U.S. and will begin operating in Atlanta...with plans to expand to other major cities in the coming year.
The Promobikes advertising concept uses four-wheel pedal-driven cycles that pull 4-foot by 6-foot color billboard ads. The uniformed cyclists also interact with pedestrians by distributing fliers and coupons for the companies they are advertising.
you know that your classified ad gets one full year exposure in the
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Turn Thailand's shrimp into commercial airliners, says Commerce Minister Watana Muangsook. The Thai government plans to begin negotiations with Airbus, the European aircraft manufacturing giant, to obtain new planes for Thai Airways International and the Royal Thai Air Force.
"We will raise this (barter) issue in talks with the European Union," Watana declared. "If the EU and Airbus are not interested, we may turn to negotiations with Boeing in the U.S."
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New Measuring Device For Radio & Outdoor Advertising
By the end of December, about 100 cars in the Atlanta area will be carrying a new invention that monitors each driver's radio listening and traveling habits. And by the end of the first quarter of 2004, some 500 cars will be carrying the device. (Within three years, if all goes as planned, it will be in thousands of cars in more than a dozen cities.)
IQStat of Duluth spent the last two years developing the equipment which determines what radio station a driver is listening to, and, using global positioning system technology, where the car is traveling within the metro area. The company plans to use it as a way to monitor the exposure and effectiveness of radio and outdoor advertising.
Methods of measuring radio and outdoor advertising have failed to advance at the same pace as advances in technology. To date, Arbitron provided the only national radio station monitoring, and nobody monitors of the effectiveness of outdoor advertising. Carl Ceresoli, CEO and founder of IQStat, believes his company can change that.
IQStat provides "real time, down to the second" information that's available to clients over the Internet within 24 hours. It's similar to the Nielsen Media Research electronic monitoring system that provides daily reports of television viewership.
(In contrast, Arbitron provides a "snapshot in time" based on diaries kept by listeners. The compiled information is reported quarterly to its clients.)
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