December 7,
2004 Written
by Bob Meyer, Editor of BarterNews
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Holiday
Barter Expo’s Boost IMS Trade Volume
International
Monetary Systems (OTCBB:INLM) experienced a record-setting month
in November as the company’s subsidiary Continental Trade
Exchange held several very successful barter expo’s. IMS reported
more than $4.5 million in trade volume, resulting in client billings
of $484,000...an increase of 28% over the same period last year.
According to
CEO Don Mardak, “The record-setting numbers for November were
a direct result of our highly successful (holiday) barter expo’s
in Wisconsin, Ohio and California, along with the additional revenue
generated by our most recent acquisitions in Modesto (CA) and Metro
Washington (DC).”
Exchange
Owners: Want More Mega-Traders In Your Exchange?? Then Resolve To
Do Something Different!
You’ve
worked extremely hard. Most likely you’ve put everything you
had on the line to start your exchange...you’re to be congratulated
for your persistence and tenacity. Getting a critical mass of clients
together is tedious work, now it’s time to start reaping
some of the reward for your efforts!
For twenty-five
years I’ve heard it said by many within the trade exchange
industry, “It’s only a matter of time before we get
the recognition due us and the resulting rewards.”
But it requires more than time and talk. Success comes to those
who go out and make things happen by providing extraordinary contributions
in the form of fulfillment.
Equally important
for maximum success, is to get your community to totally understand
and embrace your services, by creating a vision for greater trading!
And that’s accomplished through constant communication and
education within your marketplace as well as your client base...reinforcing
both your value and the benefits derived from your services.
Want to know how well you’ve done in inspiring your client
base? One way is to take this simple test: Determine the percentage
of mega-traders within your trade exchange...clients making sales
of $100,000 or more a year.
If you’re
not satisfied with what you find, then isn’t it time to resolve
to try a new approach this year?
You can take
the all-important first step by subscribing to a powerful and inexpensive
marketing tool—one that’s ready for you to use right
now. It’s called The Competitive Edge, and its use
will enable you to be the very best communicator in your market!
It is a 4-page,
professionally written and designed, monthly newsletter ready to
use...no effort is required whatsoever on your part. And the cost
is the same today as 18 years ago when it was first introduced!
Make the decision
to use The Competitive Edge today, and we’ll rush
you the current issue with an apropos cover story for your clients,
titled “Could You Become A Mega Trader? Absolutely!”
For more information
call Bob Meyer, publisher of The Competitive Edge newsletter,
at (949) 831-0607 or e-mail him at bmeyer@barternews.com.
Globally, Business Continues Amazing Growth
Even if you
keep current with business trends the size, scope and growth of
global business (often referred to as global trade) is astonishing.
Data released
by the World Trade Organization (WTO) show that world merchandise
exports nearly doubled between 1993 and 2003, increasing from $3.67
trillion dollars to $7.27 trillion!
Viewed from
another perspective, that means nearly 30% of the world’s
gross domestic product now crosses country borders. However, that
does not mean that the products were wholly manufactured in the
exporting countries.
A Deloitte Research
report of approximately 600 U.S. and European executives indicates
that 80% of manufacturers in those regions purchase, or plan to
purchase in the next three years, components or goods produced outside
their base countries.
It’s estimated
by the WTO that upwards of 10% of the $7.27 trillion merchandise
exported is achieved on a countertrade basis, wherein something
other than cash is used in the purchasing arrangement.
Done at the
highest levels of international business, this approximately
$700 billion is an astounding figure. It reinforces the fact that
the practice of “using what one has to get what one wants”
is a thriving business technique.
BarterNews
issue #63 is now available... get your copy now!
Orders are shipped within two business days. Click on Order Form.
(If you are
not sure if your subscription has lapsed, e-mail your name, address,
and zip code to bmeyer@barternews.com.)
From
the BarterNews Archives...
Part
II: How A Trade Exchange Can Barter With The Local Media
Number one is to realize that the media does have
a staff of people who call daily on every type of business that
needs advertising...and that is just about everyone! The sales staff
are often offered trade of goods/services in lieu of cash by a prospective
advertiser.
In most cases
they cannot use what is being offered, or they don’t really
understand trades. After pushing aside any attempt at trade, they
either sell for cash or don’t sell.
Number
two is to realize that the media management often has a
listing of active trades when you make a presentation.
There are still
a few in management who consider trade to be below their standards
of operation and prohibit trades altogether. These folks think there
is something wrong with trade, but don’t have the time to
figure out what is wrong.
Don’t
waste your time with these types. Instead try to find the guy or
gal who is really running the show, the one calling the shots. They
are the ones who can understand your presentation.
(Next
week we will take a look at the three basic ideas that you need
to get across in your presentation.)
Every barter company in the world is listed on our
web site, click
through to our Global List of Barter Companies.
Get
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
of BarterNews.
Barter
Fairs & Holiday Expo's. . .
December:
Trade Atlanta,
Premier Barter, and Barter For Less are cooperatively staging a
Holiday Festival on Tuesday, December 7 in Gwinnett, Georgia, from
10 a.m. to 5 p.m. For more information call (678) 793-9463.
TradeAmericanCard
2004 Barter & Business Expo on Sunday, December 12 at The Grove
of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more
information call (714) 532-1610.
BXI Northern
California/Nevada’s Holiday Trade Fair will be held on Sunday,
December 12 at the Clarion Hotel at the San Jose Airport, 12 noon
to 4 p.m. For more information e-mail ron@bxinorcal.com or phone
(650) 592-2929.
BXI Southern
Arizona’s Tradefair is scheduled for Sunday, December 12 from
10 a.m. to 4 p.m. For more information call (520) 325-2929.
(Barter
companies: Send your holiday trade fair information to: bmeyer@barternews.com.)
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Here
& There...
- Russia and
Thailand are bartering... Thailand will provide 100,000 tons of
frozen chickens, in exchange for a popular Russian army plane
that the Royal Thai Air force desires.
- Liberty Media
Corp. is one of four bidders having submitted proposals to buy
Sprint Corp.’s 6,500 cellphone towers, in an action that
could fetch upward of $1.2 billion. According to analysts, Liberty
could have a leg up in the bidding because it could barter its
stake in Sprint for the Sprint towers business.
That stake has a
market value of $1.9 billion, and such a plan could help Liberty
avoid a heavy tax bill on a sale of its Sprint stake. And Sprint
would benefit from the exchange by getting rid of a “non-strategic”
asset and increasing its own stock holding.
-
Have you
signed up to receive a summary via e-mail of the
Tuesday Report every week? If not, go to the top of this
issue (right hand corner) and sign up!
-
Holidays long have
been an occasion for giving loved ones image-improving presents,
like expensive ties or diamond earrings, but this season some
gift-givers are addressing the issue more directly. According
to The Wall Street Journal, this year’s hot Christmas
gifts include vouchers and gift certificates for teeth whitening,
Botox injections, facelifts, liposuction, and even breast implants
and lip-plumping treatments!
-
Marc Palud, former
owner of BarterCanada, sold the Winnipeg-based trade exchange
last April after purchasing Marketing Profiles, a publishing
company.
According to Palud,
his Marketing Profiles and Norm Friend are both members of Trade
Exchange Canada in Vancouver. Subsequently, Friend did some
franchise consulting work for Palud’s firm on trade. As
the relationship progressed, they joined forces and are now
working together in a full-time capacity...as a result of the
Trade Exchange Canada referral.
-
According to Steve
H. Hanke, professor at John Hopkins University and senior fellow
at Cato Institute, oil reserves in the world are much higher
than most believe. “In 1971 the world’s proven oil
reserves were 612 billion barrels. Since then the world has
produced 767 billion barrels. We should have run out of reserves
five years ago, but we didn’t. In fact, today’s
proven reserves are 1,028 billion barrels, or 416 billion barrels
more than in 1971.”
-
With approximately
80% of a drug company’s total R&D going toward scientists’
salaries, pharmaceuticals look to China for inexpensive research
and development. Drug companies have found that China, where
doctorate-level scientists command $25,000 a year compared with
nearly 10 times that in the U.S., makes a good place to test
drug compounds and their efficacy.
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