by Bob Meyer, Editor of BarterNews
Want You To Know...When you sign up to receive the
FREE weekly Tuesday Report announcement your e-mail address
will never be sold, traded, or given to another party.
Announces Transparency For Universal Currency
to the unanimous mandate from the IRTA membership present at the
2004 convention to institute higher levels of ethical standards
and fiscal practices, the Universal Currency (UC) committee announced
the following initial step.
30, 2004, all UC balances will be published and sent to the entire
UC membership on a monthly basis. The UC committee feels that this
is an important trading tool, providing needed transparency within
Lois Dale explained, “Our industry is demanding higher ethical
standards the world over. IRTA will continue to encourage, teach,
and expect high ethical and professional conduct of its members.”
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here.
Court Judge Says California Department Of Real Estate Was Wrong
C. England Jr. said the California Department of Real Estate statute
“appears wholly arbitrary” in requiring that a web site
(www.ForSaleByOwner.com) obtain a real estate broker’s license
in order to publish paid ads listing properties for sale on its
of the U.S. District Court in Sacramento said there appears to be
no justification whatsoever for any distinction between a web site
and newspapers that are not required to have a broker’s license,
yet publish the same information online and in print.
The case came
before the court when Colby Sambrotto, ForSaleByOwner’s COO,
sued the state in 2003 after his company was sent a cease-and-desist
order for operating without a real estate license.
Every barter company in the world is listed on our
web site, click through to our Global
List of Barter Companies.
Thailand Demands Barter Component For Purchase Agreement
The Thai government
says it won’t buy eight European Airbus planes for its national
carrier unless barter becomes a part of the EU$1.8 billion deal.
Thaksin Shinawatra said, “There will be no purchase signing
until we have a clear position from the European Union that they
will give us justice, and take more of our agricultural products
as partial payment for the Airbus.”
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
There, Done That?...You’re Hired!
Experience Outranks People Skills
may be a plus, but it won’t necessarily land you a job. According
to a survey by Robert Half International (the world’s first
and largest staffing service specializing in the accounting, finance
and information technology fields), 41% of chief financial officers
said industry experience is the factor most likely to tip the scales
in an applicant’s favor. Only 1% of executives cited people
skills, and 33% said individuals with software and technology expertise
have an advantage.
the BarterNews Archives...
A Trade Exchange Can Barter With The Local Media
V. Ray Brown
Brown, deceased in 2001, was president of Bartercard Inc. in Little
Rock. Kenn Flemmons purchased the Arkansas company’s assets
from Brown’s widow and operates the highly efficient Southern
Growing up in
the media industry offered me a unique look at the business. Over
the 25 odd years of first tinkering with taping high school programs,
then working as a student audio engineer and disc jockey for our
college town radio station, to station management, I have touched
on just about every aspect of the business.
Most of those
years were spent in the sales area, so I guess any expertise claimed
should be in the sales management arena. During my tenure with television,
I handled many thousands of dollars worth of barter business.
At any one time,
we had over two dozen trades with local, regional and national concerns.
The theory was, trade for two of everything...one to use and one
for extra parts!
entering the barter business, it was intriguing to see another perspective
of the industry. While we were well acquainted with the way of doing
barter, it had not entered my mind what limitations others have
in utilizing this tool.
It became apparent
that our barter company was a hero of sorts for people like our
florist, dentist, jeweler and other businesses that did not have
an on-the-street sales force.
They had to
rely on advertising to bring in customers. Therefore, trading opportunities
come very rarely, if ever! Bartercard became the sales force to
go into the community and dig up the trade opportunities, to represent
their company as an outside salesman. This created new business
and special buying power that businesses with an outside sales force
this hero worship from these companies, it took me several months
to realign my thinking to present barter in a different manner when
talking with the media...or anyone with an outside sales force.
The “what we can do for you” is a lot different for
radio, television, or newspaper than it is for those businesses
without an active sales force.
What a trade exchange (of any size) can offer the big media company...)
issue #63 is now available... get your copy now!
Orders are shipped within two business days. Click on Order Form.
(If you are
not sure if your subscription has lapsed, e-mail your name, address,
and zip code to email@example.com.)
Fairs & Holiday Expo's. . .
Trade will hold their 8th Annual Barter Expo on Wednesday, December
1 at the Danversport Yacht Club at 6:00 p.m. For more information
call (781) 388-9200.
The Barter Company’s
Annual Trade Show will be held on Saturday, December 4 at the Cobb
Galleria in Atlanta from 12 noon to 5 p.m.. Over 36,000 sq. feet
will be dedicated to the trade show. For more information call (770)
The oldest and
largest BXI fair is the Orange County Holiday Fair at the Costa
Mesa Orange County Fairgrounds in Bldg. 10 (same location for 24
years). Scheduled for Sunday, December 5 from 10 a.m. to 4 p.m.
For more information call (714) 847-5477.
Trade Exchange (Santa Rosa, CA) Holiday Expo will take place Sunday,
December 5 at Santa Rosa Veterans’ Memorial Building, 1351
Maple Avenue, from 11 a.m. to 4 p.m. For more information call (707)
Premier Barter, and Barter For Less are cooperatively staging a
Holiday Festival on Tuesday, December 7 in Gwinnett, Georgia, from
10 a.m. to 5 p.m. For more information call (678) 793-9463.
& BXI Georgia 2004 BXI Holiday Trade Fair will be held at the
Crosswinds Golf Club Clubhouse, 232 James B. Blackburn Drive, in
Savannah on Tuesday, December 7 from 4 p.m. to 9 p.m. Dinner will
be served to all attendees. For more information call (912) 355-2555.
2004 Barter & Business Expo on Sunday, December 12 at The Grove
of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more
information call (714) 532-1610.
California/Nevada’s Holiday Trade Fair will be held on Sunday,
December 12 at the Clarion Hotel at the San Jose Airport, 12 noon
to 4 p.m. For more information e-mail firstname.lastname@example.org
or phone (650) 592-2929.
Arizona’s Tradefair is scheduled for Sunday, December 12 from
10 a.m. to 4 p.m. For more information call (520) 325-2929.
companies: Send your holiday trade fair information to: email@example.com.)
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the “box” at the end of the newsletter
for the forwarding service.)
- Next month
the Supreme Court of the United States will hear arguments on
whether wineries should be allowed to ship wine across state lines.
The court is expected to rule on the matter before its current
term ends in June. Many in the barter industry feel that legalizing
shipping across state lines would jump-start increased bartering,
as the growth in the number of wineries has swelled to 3,726 from
1,347 back in 1985.
- After offering
to issue $680 million in secured debt to the holders of $2.6 billion
of unsecured debt, Delta Airlines exchanged unsecured notes for
$607 million in secured bonds before the offer expired. (Secured
notes are redeemed more easily than unsecured bonds if the company
enters into bankruptcy proceedings.)
- First class
airline passengers are being lavished with more perks than ever.
As part of its new coast-to-coast premium service, United Airlines
will be giving away goodie bags stuffed with everything from St.
Tropez self-tanner to Tempur-Pedic travel pillows to gift certificates
for events like the Super Bowl and the Cannes Film Festival.
The bags are valued
upwards to $1,000, but don’t cost United a cent...companies
pay product-placement firm Madison & Mulholland a fee in
hopes their merchandise will reach high-rent customers.
signed up to receive a summary via e-mail of the Tuesday
Report every week? If not, go to the top of this issue
(right hand corner) and sign up!
The U.S. is still
the world’s deepest and most lucrative capital market,
but European executives who particularly dislike the Sarbanes-Oxley
Act of tougher corporate governance rules are not seeking to
list on the U.S. market in New York. The exception are Chinese
companies, on the mainland or in Hong Kong. They account for
nearly half of this year’s foreign IPOs.
Spa treatments have
become a lifestyle staple for many urban and suburban Americans.
Not surprisingly, the industry generated revenue of $11.2 billion
in 2003. The boom today is in the day-spa business which boasts
about 8,700 in the U.S., up 25% from a year ago.
day-spa trend, the traveling spa is gaining momentum. Many of
these mobile spas are individual businesses that dispatch uniformed,
licensed technicians to provide reflexology, massages, manicures,
pedicures, facials, and even food—to homes, hotel rooms,
companies and health clubs. They’re also hired for parties
and other special occasions.