by Bob Meyer, Editor of BarterNews
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Beaumont Announces Rollout Program To Business Members Of Barter
Inc., a premier provider of stored value and debit card solutions,
announced an agreement with Bentley Commerce (OTCBB:BLYC) to roll
out MBI’s proprietary load software on Verifone 3750 equipment,
bundled with Bentley Trade Cards and Morgan Beaumont Debit Cards.
The goal over
the next 12 months is for merchants in Bentley’s network of
affiliated trade exchanges across the U.S. and Canada, representing
approximately 50,000 businesses, to be set up to accept Bentley
trade cards as well as cash services and sale of product.
CEO of Morgan Beaumont (OTCBB:MBEU), stated, “Earlier this
year MBI and Bentley Commerce (www.bentleycommerce.com) entered
into an agreement to develop a trade card and debit card program
for Bentley’s network of barter exchanges and affiliates.
the program to be used internationally at all members of exchanges
affiliated with Bentley Commerce on POS terminals, allowing business
members to conduct both trade and debit card transactions easily
and quickly. We are excited to be supporting Bentley in the national
roll out of this program.”
CEO of Bentley Commerce, added, “We are pleased to announce
the launch of this unique program to our exchanges and their merchant
members. Our goal is to offer this program to the merchant members
serviced by our affiliated exchanges that represent about 50,000
businesses, and have many of them online in 2005. MBI has assured
us that they support this effort.”
MBI has a national
network of stored value and debit card load stations located throughout
the United States. To learn more about Morgan Beaumont please visit:
A Brief Look At The Next Exciting Issue Of BarterNews...
Complete coverage of NATE’s 20th Anniversary Convention held
in Las Vegas, which includes...
- The NATE
survey taken at the convention. (You’ll be surprised at
the statistics regarding the barter industry.)
Victor Castano’s address in which he covered the past, the
present, and the future of NATE.
A never-before-looked-at and reported perspective presented in,
“Barter As Viewed From Both Sides!” In his own
words, what does a 25-year barter industry veteran see when he becomes
an outsider—a client? It’s quite a revelation from one
who’s been on both sides of the desk...you’ll be amazed
at the comments! (The valuable information shared could be just
the message you need to turn your exchange into a top-notch
Our tax expert, David W. Tuttle, examines a little known tool that
could provide you with an incredible assist in your business and
In-depth coverage of IRTA’s 25th Annual Congress in Cancun,
- The outcome
of attendees’ two-day debate and deliberation en route to
determining their top three concerns for the industry.
- The dramatic
ideas presented by Paul Suplizio, IRTA’s first executive
director, who served the industry for 16 years. His visionary
message, which addresses the biggest challenge facing the barter
industry, is not only an ambitious look into the future but portends
a remarkable paradigm shift.
You’ll find 22-pages of barter success stories in our People
& Events section!
advertise in this exciting issue, coming out in January, call Bob
Meyer at (949) 831-9378. Make sure you don’t miss this extraordinary
issue...order your subscription now. Click
here to go to order form.
issue #63 is now available... get your copy now!
Orders are shipped within two business days. Click on Order Form.
(If you are
not sure if your subscription has lapsed, e-mail your name, address,
and zip code to email@example.com.)
Greatest Cities Band Together In Marketing
For Common Gain Is New Focus For U.S. Destinations
have formed a marketing association with $750,000 in seed money
from American Express, launching their first international marketing
Greatest Cities,” the association brings together convention
& visitor’s bureaus in Boston, Chicago, Los Angeles, New
York, Philadelphia, San Francisco, and Seattle to target affluent
U.S. and United Kingdom travelers.
travel planner runs in Travel & Leisure and USA
Today in the U.S., and The Sunday Times and Essentially
American magazine in the U.K.. Direct mail to 25,000 Amex cardholders
goes out this month. A second print flight is scheduled for May/June
The cities first
collaborated last year (before formalizing their association) on
a joint promotion with Kellogg Co. for its AAdvantage Miles loyalty
marketing program: An “America’s Greatest Cities”
sweeps awarded 140 trips to the cities, and put travel guides for
those cities in 40 million cereal boxes. American Airlines and Marriott
Hotels & Resorts also were part of the joint promotion.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
From the BarterNews Archives...
4: How To Use Radio To Increase Company Sales
Last week we
looked at implementing a call-in commercial, using an ad lib fact
sheet and image campaigns. Moving forward let’s look at hard
sell and straight sell, as well as jingles.
Sell. . .
you are trying to impart in a “hard sell” commercial
had better be strong enough to override the hard feelings and irritation
generated by them. Not only that, you’d best have a large
budget to reach a broad enough audience to make up for the audience
the commercial offends.
There is no
doubt that some radio (and television) commercials are designed
to irritate the listener or viewer into remembering the message.
Some of these commercials make water-torture techniques seem welcome
that the advertiser must answer are: What kind of relationship would
you like to establish with a potential client? Is this a “one
shot” sale, and how do you want the client to “feel”
about your store or business?
It Simple. . .
One thing is
for sure, no matter what approach you take, you should never overload
the commercial with too much information. There is a temptation
by many to treat a commercial like a newspaper ad...loading it with
sale prices, addresses, phone numbers, and too much detail.
include more than one or two items. Don’t give too much detail.
For example, instead of saying, “Microwave ovens, formerly
$995, now just $895,” say, “Save $100 on microwave ovens,
now just $895.”
Try to avoid
giving a street address. Use “locations” not the actual
address. For example, how many of you don’t know your high
school street address, but know exactly how to get there? If possible
say, “Jones Furniture on Main, across from the Clock Tower.”
Or, “On Main at Central Street.”
pointless to give a phone number unless it is very simple or spells
out some word or phrase.
Sell. . .
It can be very
effective to just simply state your message and not go to the expense
or effort of producing a humorour, hard sell, or visual image approach.
If you use this
technique, tell your story in an open, straight forward and logical
manner...but keep it simple. Be informative but don’t overload
the message with too many ideas. For example:
Resale is different from most any other store you know. For example,
we are only open Friday through Sunday. Why? Because we found out
that that’s when we sell the most. So why be open Monday through
we save money operating this way, so we can pass the savings on
to you. That’s why you can save up to 40% on VCR recorders,
TV sets, sewing machines and vacuum cleaners.
this weekend, Jones Resale has a GE mini-microwave for just $89,
that’s $50 less than anyone else’s advertised price.
Find out for yourself, check the papers for the prices elsewhere...then
come to Jones Resale...but remember, you won’t find us open
Monday through Thursday. Jones Resale, across from the Post Office
overload it with too many specific examples.
Just ask Pepsi Cola. There are hundreds of thousands of people who
can still sing a Pepsi jingle that dates back to when the product
came in a eight ounce bottle and sold for a nickel!
be continued next week...)
Every barter company in the world is listed on our
web site, click through to our Global
List of Barter Companies.
Cards Continue Popularity Growth
Retail Federation’s latest research indicates that more than
50-percent of the gift-receiving public would like to get a gift
card this year, up almost 10-percent from two years ago. Both consumers
and retailers have warmed to the advantages of these cards.
that recipients usually spend more than they have been given. For
shoppers, the money on the card is like a pot of gold that makes
it easier to buy something nicer than usual.
the holiday-gift-card industry could reach $22 billion this year,
which is a significant portion of the $220 billion that the retail
federation is projecting for holiday sales.
In the retail
barter industry, many trade exchange owners report that members
are using gift certificates in the form of scrip (paper certificates)
for family, friends and co-workers, as well as for teachers, clergy
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the "box" at the end of the newsletter for
the forwarding service.
Fairs & Holiday Expo's. . .
Trade Exchange (Columbus, OH) Holiday Expo is scheduled for Tuesday,
November 16 at The Hoop, 4185 E. 5th Avenue, from 2 p.m. to 8 p.m.
For more information call (740) 201-0201.
Trade Exchange (Pleasanton, CA) Holiday Expo will take place Saturday,
November 20 at the Crown Plaza Suites Hotel, 11950 Dublin Canyon
Rd., from 10 a.m. to 3 p.m. For more information call (925) 516-5600.
BXI Nevada Holiday
Trade Fair will be held Sunday, November 21 at the Speakeasy Convention
Center, 200 E. 6th Street in Reno, from 11:00 a.m. to 3:00 p.m.
For more information e-mail firstname.lastname@example.org
or phone (755) 829-2990.
& Atlanta Holiday Trade Fair will be held Sunday, November 21
at the Olde Time Auction Center, 2143 Gee Mills Road in Conyer.
For more information phone (912) 355-2555.
Trade will hold their 8th Annual Barter Expo on Wednesday, December
1 at the Danversport Yacht Club at 6:00 p.m. For more information
call (781) 388-9200.
The Barter Company’s
Annual Trade Show will be held on Saturday, December 4 at the Cobb
Galleria in Atlanta from 12 noon to 5 p.m.. Over 36,000 sq. feet
will be dedicated to the trade show. For more information call (770)
The oldest and
largest BXI fair is the Orange County Holiday Fair at the Costa
Mesa Orange County Fairgrounds in Bldg. 10 (same location for 24
years). Scheduled for Sunday, December 5 from 10 a.m. to 4 p.m.
For more information call (714) 847-5477.
Trade Exchange (Santa Rosa, CA) Holiday Expo will take place Sunday,
December 5 at Santa Rosa Veterans’ Memorial Building, 1351
Maple Avenue, from 11 a.m. to 4 p.m. For more information call (707)
Premier Barter, and Barter For Less are cooperatively staging a
Holiday Festival on Tuesday, December 7 in Gwinnett, Georgia, from
10 a.m. to 5 p.m. For more information call (678) 793-9463.
& BXI Georgia 2004 BXI Holiday Trade Fair will be held on Tuesday,
December 7 at the Crosswinds Golf Club Clubhouse, 232 James B. Blackburn
Drive, in Savannah from 4 p.m. to 9 p.m. Dinner will be served to
all attendees. For more information call (912) 355-2555.
2004 Barter & Business Expo on Sunday, December 12 at The Grove
of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more
information call (714) 532-1610.
California/Nevada’s Holiday Trade Fair will be held on Sunday,
December 12 at the Clarion Hotel at the San Jose Airport, 12 noon
to 4 p.m. For more information e-mail email@example.com
or phone (650) 592-2929.
Arizona’s Tradefair is scheduled for December 12 from 10 a.m.
to 4 p.m. For more information call (520) 325-2929.
companies: Send your holiday trade fair information to: firstname.lastname@example.org.)
Ken Goldstein of The Conference Board says the federal budget
deficit could be big enough to have an impact on the capital markets.
“It’s going to be a lot more expensive for businesses
to raise capital in a year’s time.”
Goldstein also noted,
“State and local governments are in much worse shape than
they were 20 years ago. And with the baby boomers set to retire
soon, the worst is still to come in terms of stress on the fiscal
The biggest political
donors in the recent political race were from the real estate
industry. Realtors are desperate to block a Bush administration
initiative to allow banks into real estate. According to a Wall
Street Journal story, the real estate profession ponied-up
$72.3 million which went straight to the coffers of federal
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governor Arnold Schwarzenegger recently completed a 4-day trade
mission in Japan where he promoted state tourism and agricultural
products. Schwarzenegger traded on his “celebrity power,”
to garner huge publicity for California at no out-of-pocket
cost to the state.
Only three airlines
made a profit in the third quarter...JetBlue, Southwest, and
Retail Federation forecasts that the average U.S. consumer plans
to spend $702 for the coming holidays, up 4.5% from last year.
An estimated $220 billion will be spent across all retail channels
including stores, catalogs, and e-commerce.