by Bob Meyer, Editor of BarterNews
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Associations' Commercial Barter Industry Numbers Are Similar
story on the member-survey by the National Association of Trade
Exchanges (NATE), regarding the amount of barter business done annually
with North American companies, generated considerable attention.
Some respondents were wondering how these figures coincided with
earlier projections by the industry, in that larger numbers have
often been quoted in the press.
our records, the last projections for the commercial barter industry
were done by the International Reciprocal Trade Association in July
of 2001. Although IRTA’s industry projections were from a
worldwide perspective, they did break down trading activity geographically
and alluded to the amount of barter in North American as well as
other world-wide locations.
for North America from both organizations were remarkably similar.
NATE yearly figures as reported last week: $2 billion. IRTA figures
reported in 2001 were $1.7 billion.
The IRTA study
also reported that the total value of products and services bartered
by small and mid-sized businesses through commercial barter networks
outside of North America to be 3.5 billion $EU in Europe, and 670
million $AUD through Australasian barter networks.
results include the world’s oldest and largest barter network,
WIR, which is located in Switzerland and accounts for over $E3 billion
of the geographical area’s trading activity. And in Australasia,
Bartercard’s size and presence accounted for over $A600 million
of the trading activity in that part of the world.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
the BarterNews Archives...
2: How To Use Radio To Increase Company Sales
Victor Ives, 30-year broadcast veteran
week we noted that the most effective radio commercials are those
which inform, entertain, and sell without the exclusion of any of
can be whimsical and effective at the same time, but most attempts
at humor fail. Jokes simply don’t work, although you can paint
a picture that’s just enough “off kilter” to compel
the listener to “deal” with it. (It’s almost like
being unable to resist straightening a picture that’s hanging
crooked on the wall.)
We have learned,
through right brain research, that we retain more of what we assimilate
when the right brain is employed. The trick is getting the listeners
to use their imaginations. That’s what makes the message stick.
spot was for a lumber yard. It was about a guy calling in asking
about the fence he just built. The point was that the store gave
people lots of help and that even the unskilled were welcome. The
phone conversation went like this:
Hello, remember me? I am the guy you told how to build the fence
that’s six feet by 24 feet.
Yes, and I showed you how to sink the post, and to keep it straight
Oh, it’s great....your instructions were perfect...and it’s
really sturdy...and it turned out to be exactly six feet by 24 feet.
It’s sturdy and exactly six by 24 feet...so what’s the
Well, it’s just that the airport control tower called and
they said my new fence is interfering with the landing pattern.
At XYZ Lumber we give you all the help we can, we’ll even
sketch out plans...but look, if you turn the plans sideways, the
most we can do is help you put a red light on it so planes don’t
bump into your new fence.
Certainly not, but just whimsical enough to force the listener to
visualize some jerk building a fence 24 feet tall and six feet wide.
They also got the message that XYZ Lumber will help you by sketching
out plans, etc.
be continued next week...)
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
Looks Into Future, Foresees Trends Of 21st Century
author, teacher and consultant to global business, published his
33rd book, Management Challenges for the 21st Century,
in 1999...at the age of eighty-nine.
Like most of
Drucker’s books (dating back to the 1930s) it is filled with
thought-provoking observations—grounded in history—on
major trends in the economy and business sectors.
are this Southern California resident’s observations:
Aging populations in the developing world in most countries, for
at least the next 20 years, will have profound consequences for
business and politics.
Long-distance learning may well make obsolete the free-standing
Rather than fighting disease, health care will be defined as the
maintenance of physical and mental functioning.
development in business and history.
Individuals will have to manage themselves in the new century and
new economy. Each person will have to determine how he or she can
best contribute to the task at hand, within the organization to
which one belongs.
issue #63 is now available... get your copy now!
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Fairs & Holiday Expo's. . .
Barbara & BXI West Valley have scheduled their Holiday Trade
Fair on Sunday, November 7 at the Oxnard Courtyard by Marriott,
600 East Esplanade Drive, from 10 a.m. to 4 p.m. For more information
call (805) 376-9466 or (818) 758-2929.
Exchange (ACX) will hold their Annual Trade Fair on Sunday, November
7 at the Glendale Community Center, from 10 a.m. to 4 p.m. For more
information call (323) 259-2340
BXI Inland Valley
Fair will take place Sunday, November 14 at the Elks Lodge in West
Covina, from 10 a.m. to 4 p.m. For more information call (909) 592-7727.
BXI Nevada Holiday
Trade Fair will be held Sunday, November 21 at the Speakeasy Convention
Center, 200 E. 6th Street in Reno, from 11:00 a.m. to 3:00 p.m.
For more information e-mail email@example.com
or phone (755) 829-2990.
New England Trade will hold their 8th Annual Barter Expo on Wednesday,
December 1 at the Danversport Yacht Club at 6:00 p.m. For more information
call (781) 388-9200.
The oldest and
largest BXI fair is the Orange County Holiday Fair at the Costa
Mesa Orange County Fairgrounds in Bldg. 10 (same location for 24
years). Scheduled for Sunday, December 5 from 10 a.m. to 4 p.m.
For more information call (714) 847-5477.
Premier Barter, and Barter For Less are cooperatively staging a
Holiday Festival on Tuesday, December 7 in Gwinnett, Georgia, from
10 a.m. to 5 p.m. For more information call (678) 793-9463.
2004 Barter & Business Expo on Sunday, December 12 at The Grove
of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more
information call (714) 532-1610.
California/Nevada’s Holiday Trade Fair will be held on Sunday,
December 12 at the Clarion Hotel at the San Jose Airport, 12 noon
to 4 p.m. For more information e-mail firstname.lastname@example.org
or phone (650) 592-2929.
Arizona’s Tradefair is scheduled for December 12 from 10 a.m.
to 4 p.m. For more information call (520) 325-2929.
companies: Send your holiday trade fair information to: email@example.com.)
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the "box" at the end of the newsletter for
the forwarding service.)
- Don Mardak,
CEO of International Monetary Systems (OTCBB:INLM), is proud of
the company’s latest efforts. In a recent press release
he stated, “We have enrolled 291 new clients, the highest
quarterly number of client sign-ups in our company’s history.
It once again illustrates our ability to grow internally.”
(More than 60 of the new clients were by the new sales team in
the greater Los Angeles area.)
- Wealthy investors
are looking for new, alternative investments. And some of Wall
Street’s major players are assisting their wealthier clients
to acquire working ranches and farms...such properties were noted
in the current issue of BarterNews.
For more information
on ranches available on a exchange basis, or on a part cash/trade
basis, contact Tom Langel. His e-mail is: firstname.lastname@example.org.
(OTCBB:BLYC) is teaming with Your New Career (YNC), a consulting
and investment company, to provide new business opportunities
for entrepreneurial adults.
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U.S. presidential and congressional campaigns will cost a record
$3.9 billion, 30% more than the $3 billion spent four years
ago, according to the Center for Responsive Politics. (The presidential
race alone will cost an estimated $1.2 billion.)
Winemaking, one of
man’s oldest professions, is rapidly moving into the 21st
century. Some vintners have begun using software that allows
them to manage, monitor, and analyze all production and compliance
information, from grapes to bottles.
The software not
only helps vintners mix between five and 20 types of grapes
through the wine-making process, but also aids them when it
comes to compliance with taxes and regulatory filings. (All
wineries have to file monthly government reports that detail
all finished wines and wines in the making.)
Despite foreign polls
showing anti-American feelings running at its highest levels
in years, you would never guess it by looking at the record
earnings for U.S. companies overseas. For the first six months
of 2004, U.S. corporations saw profits of $102 billion from
their overseas-affiliate businesses...a 38% rise from a year
IBM has recaptured
the supercomputer speed title from the Japanese world champion,
NCE Corp. The new record by a supercomputer—actually a
“massively parallel” processing system that uses
high-speed connections to link thousands of microprocessors
together to perform tasks—runs 36.01 trillion mathematical
operations a second!
speed is beyond comprehensive, but very important for scientific
progress as simulations on computers are expected to replace
laboratories in the future. Scientists hope eventually to model
how proteins fold...a process that’s important in designing
drugs that can block cancer cells and other diseases.