by Bob Meyer, Editor of BarterNews
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Indicates Barter Generates $2 Billion Incremental Business Annually
For North America Companies
survey released by the National Association of Trade Exchanges (NATE)
reports that the approximately 500 retail trade exchanges and brokers
in North America generate $2 billion of incremental business for
some 200,000 businesses.
Executive Director of NATE, says, “Other than the number of
exchanges and brokers, these new figures are significantly lower
than the previous industry numbers due to the fact that this is
the first time we have had realistic numbers to work with from the
The new numbers
show the average trade volume of an exchange in North America is
between $3.5 million and $4.5 million annually. McDowell says his
organization’s average member is doing $6.3 million of annual
While the average
trade exchange in North America has between 350 and 400 clients,
the NATE survey indicates their members have an average 670 clients.
The NATE survey
was a result of collaboration with ITEX president Steven White,
who was instrumental in providing the numbers for the national exchanges.
Note: These North American statistics, plus the attendance at both
association’s recent annual conventions of a combined 255
attendees, reinforces the industry’s malaise. Consider that
it was IRTA’s 25th Annual Convention and NATE’s 20th.
industry recently celebrated their 20th anniversary—the infomercial
industry. It was launched in 1984 when then-President Reagan signed
the Cable Communications Policy Act deregulating TV. The still-young
cable networks, desperate for revenue, sold chunks of unsold air-time
to the highest bidder, often at bargain-basement rates...and infomercials
started popping up.
that modest beginning infomercials mushroomed, taking in more than
$150 billion last year! The growth of the commercial barter industry,
which actually started 45 years ago (20 years before IRTA and NATE
were formed), sadly pales in an evolutionary comparison.
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To Use Radio To Increase Company Sales
Victor Ives, 30-year broadcast veteran
In an age when
people think of radio as television without pictures, there are
still people who “watch” radio. I realize that this
article is appearing in BarterNews, and the thrust of this
tome should be “how to trade for radio,” which I’ll
message I want to impart is: How to use radio—which is important,
no matter how you acquire it.
For those of
you who go back far enough to remember how radio affected its listeners
during the days of Fibber McGee and Molly, The Great
Gildersleeve, and others, will attest to the fact that radio
conjured up images in the mind’s “eye” that were
more vivid than the pictures which fill today’s largest TV
The reason is
that, sort of like a mental paint by numbers set, something was
left for the listeners to do. Beyond the basic facts, like the Lone
Ranger’s horse being white and his mask being black, we got
to fill in the details.
We decided the
color of the checkered shirt on Rancher Jones and the size of the
handle bar mustache on the bald headed gentleman behind the bar
at the Dodge City Saloon, or the long gray beard and tattered Civil
War uniform worn by the lonely soul who stood guard at Jack Benny’s
does its best work when it causes the listener to focus their imagination
and, in some way, to relate to what is being said. Except for the
revivals of classic radio shows syndicated (on a barter basis) there
are few examples of long form drama on the radio today.
But there are
still lots of magical moments on radio, when the listener gets caught
up in a thought, idea or situation. Then, even if for just a fleeting
moment, the listener paints a mental image on the four dimensional
screen of their imagination.
a disk jockey’s quip, a thought provoking call on a radio
phone-in program, an eye witness giving an account of a grim news
story, a heart rending song, or a catchy commercial. When it’s
a commercial that stimulates the listener’s imagination muscle,
the chances are really good that the sponsor has a sale.
In radio every
commercial can be a front page, full size, or double-truck color
spread for the thirty or sixty second duration of the time the commercial
is on the air. On radio your commercial can make you sound as big
and successful as General Motors, United Airlines or Coke. When
the advertiser is successful in painting a picture on the screen
of the listener’s imagination, the cost might not be any greater
than the price of a two column black and white newspaper ad in the
local shopper, or a series of three line classified ads.
The most effective radio commercials are those which inform, entertain
and sell, without the exclusion of any of those elements. On the
other hand, a commercial could win an award and be hysterically
funny, but not communicate a message...and therefore fail.
be continued next week...)
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Economic Forum Names Most Competitive Economies
of the world’s highest tax rates didn’t stop four Nordic
nations from ranking among the six most competitive economies in
the latest study by the World Economic Forum.
in first for the third time in four years, with Sweden, Norway,
and Denmark now joining it among the top six in the Geneva Institute’s
2004 study. The U.S. ranked No. 2 for the second year, and Taiwan
was No. 4.
annual report on competitiveness scores countries on a mix of criteria
it says are critical to sustained economic growth: the quality of
economic policies, the fairness and transparency of public institutions
such as courts, and technological prowess.
The study placed
two emerging power-houses, China and India, in the middle of the
pack despite their recent meteoric growth in jobs and foreign investment.
China ranked No. 46, down two places from last year; India was No.
55, up one place.
barter company in the world is listed on our web site,
click through to our Global List of Barter
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Fairs & Holiday Expo's. . .
BXI San Diego Fall Trade Fair will take place Saturday, October
23 at Party Pals, 10427 Roselle Street, from 10 a.m. to 4 p.m. For
more information call (619) 472-2929.
BXI Ventura-Santa Barbara & BXI West Valley have scheduled their
Holiday Trade Fair on Sunday, November 7 at the Oxnard Courtyard
by Marriott, 600 East Esplanade Drive, from 10 a.m. to 4 p.m. For
more information call (805) 376-9466 or (818) 758-2929.
Exchange (ACX) will hold their Annual Trade Fair on Sunday, November
7 at the Glendale Community Center, from 10 a.m. to 4 p.m. For more
information call (323) 259-2340
BXI Inland Valley
Fair will take place Sunday, November 14 at the Elks Lodge in West
Covina, from 10 a.m. to 4 p.m. For more information call (909) 592-7727.
BXI Nevada Holiday
Trade Fair will be held Sunday, November 21 at the Speakeasy Convention
Center, 200 E. 6th Street in Reno, from 11:00 a.m. to 3:00 p.m.
For more information e-mail firstname.lastname@example.org
or phone (755) 829-2990.
New England Trade will hold their 8th Annual Barter Expo on Wednesday,
December 1 at the Danversport Yacht Club at 6:00 p.m. For more information
call (781) 388-9200.
The oldest and
largest BXI fair is the Orange County Holiday Fair at the Costa
Mesa Orange County Fairgrounds in Bldg. 10 (same location for 24
years). Scheduled for Sunday, December 5 from 10 a.m. to 4 p.m.
For more information call (714) 847-5477.
Premier Barter, and Barter For Less are cooperatively staging a
Holiday Festival on Tuesday, December 7 in Gwinnett, Georgia, from
10 a.m. to 5 p.m. For more information call (678) 793-9463.
2004 Barter & Business Expo on Sunday, December 12 at The Grove
of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more
information call (714) 532-1610.
California/Nevada’s Holiday Trade Fair will be held on Sunday,
December 12 at the Clarion Hotel at the San Jose Airport, 12 noon
to 4 p.m. For more information e-mail email@example.com
or phone (650) 592-2929.
Arizona’s Tradefair is scheduled for December 12 from 10 a.m.
to 4 p.m. For more information call (520) 325-2929.
companies: Send your holiday trade fair information to: firstname.lastname@example.org.)
- Walther Smets’
RES Barter System (www.res.be) held its 2nd Annual Barter Exhibition
in Brussels, Belgium, on October 17 and 18 with more than 150
exhibitors offering first class goods and services. RES Barter
System is one of Europe’s largest and finest trade organizations
with 4,500 members in Belgium.
Ministry of Commerce is bartering with Sweden and Russia by providing
100,000 tons of fresh chickens for various imported products.
Trade Exchange, a subsidiary of International Monetary Systems
(OTCBB:INLM), has opened an office in Santa Monica (CA) to serve
the greater Los Angeles area. It is the company’s first
step in an internal expansion strategy of entering strategic markets
where they have been unable to acquire an existing trade exchange.
Jim Briner, the western states sales manager, reports the new
office enrolled more than 50 clients in the first three weeks.
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- Trade exchange
owners who are members of the National Association of Trade Exchanges
(NATE) trade with one another by using a currency called the BANC.
The BANC High Five Club (exchanges doing
over $10,000 in sales a month) produced the following numbers
in September: Continental Trade Exchange $66,206, Illinois Trade
Association $63,045, The Barter Company $26,631, BizXchange $22,743,
Alamo Barter $14,954, Crescent City Exchange $14,509, Midwest
Business Exchange $13,500, and New England Trade $12,119.
- Russian oil
company Yukos had to pay billions in tax liabilities recently,
but was able to avoid bankruptcy, and keep the oil shipments flowing.
It was accomplished by striking a barter deal with giant pipeline
company Transneft...paying for services with oil.
- Radio host
Howard Stern’s $500 million deal to move to Sirius Satellite
Radio in 2006 includes a 20% ($100 million) barter component.
Since the payment is in the form of stock, it could become as
lucrative as the cash payment, given the stock price was around
$3.40 (off its high of $65) when the deal was done.
the fastest growing group in the U.S., according to the Census
Bureau? The Hispanic population, which grew 61% from 1990 to 2003,
exploding to 35.3 million people from 21.9 million. Some studies
suggest the population will triple in size by 2050.
- Most Americans
are planning to curb their holiday spending this year, making
it a challenging shopping season for U.S. retailers. Such news
has trade exchange owners excited about the coming season, as
members increasingly look to use trade for completing their shopping
- Private investment
partnerships, known as hedge funds, are continuing to be attractive
to the well-heeled investor. (The investor must make an initial
purchase of at least $250,000 and show a net worth of $1 million.)
The number of funds now numbers 5,900, up from 2,500 a decade
ago. And in just the last four years the funds under management
have also doubled, to about $870 billion.
- Clear Channel
Communications, the nation’s largest owner of radio stations,
set out earlier this year to cut their standard 60-second spots
in half. The plan is meeting some resistance, in that the radio
industry typically charges more (per second) for a 30-second spot.
In fact, a 30-second spot typically costs about 80% of the price
of a 60-second spot.
is trying to smooth out the situation by shaving a bit off the
price of a 30-second ad, lowering it to 75% of the cost of a
full minute. (For many advertisers, the thinking is they might
as well spend the extra cash and get a full minute.)