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September 28, 2004

Written by Bob Meyer, Editor of BarterNews

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Alternative Capital Payoff Turns $400,000 Into $128 Million!

In various articles over the years, BarterNews has cited many different forms of alternative or secondary capital. Here’s another one. . .

A recent exciting payout was announced by the executive search firm, Heidrick & Struggles. It occurred when they decided to exercise their three-year-old warrants to buy 1.2 million shares of Google stock for 30¢ apiece.

The warrants were originally valued at $400,000—per Google’s SEC filings—and were provided to H&S as payment for finding Eric Schmidt, the Internet company’s new CEO, formerly chairman of software firm Novell Inc. in 2001. Google stock has risen to $108.22 per share since its IPO in mid-August, which netted the search firm $128.8 million!

(An alternative capital situation arises when a payment comes in any form other than cash. For a look at various examples refer to our “Secondary Capital” section, which is found under BARTER CATEGORIES on our web site.)


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


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International Monetary Systems Sponsors Charity Golf Outing

The sponsorship of the Jimmy Crum “Labor of Love Charity Golf Outing” was first reported on by BarterNews back in 1997. Art Goehring, one of the trade exchange industry’s pioneers and owner of Tradecard in Columbus (OH), began sponsoring the event in 1991. The sponsorship continues on today by IMS, which purchased Tradecard three years ago.

This year’s recipients of the funds raised were the Ohio Special Olympics, Recreation Unlimited, and Easter Seals. Since its inception, the event has donated more than $900,000 to the charities in trade dollars.

Among the special guests this year were 25 former Ohio State football players, John Cooper—former OSU football coach, sports broadcaster Jimmy Crum, and guests from all the charities.


Just published, BarterNews issue #63 is now available... get your copy now! Orders are shipped within two business days. Click on Order Form.

(If you are not sure if your subscription has lapsed, e-mail your name, address, and zip code to bmeyer@barternews.com.)


New Marketing Opportunities Abound Outside The Box!!

Surround Your Customers With Your Sales Message

Outdoor advertising is effective and a proven, time-tested medium. Conventional vehicles, including billboards, taxi tops and more, are part of a marketing category called “out-of-home.” This category also includes numerous place-based opportunities like ads in health clubs and airports as well as naming rights for local baseball fields, tennis courts, and even gardens. (You can also contact community parks about sponsorships.)

The goal of an effective marketing campaign is to surround your customer with your message. With the right mix, your customer can read your ad in the morning paper, see your billboard while driving to work, and hear your radio spot on the way home. Out-of-home media can provide all the options you need to round out your campaign.

This kind of advertising works best when used to communicate a single message, so it’s the perfect medium for building awareness of your store, product, service, or brand.

While it’s best to keep outdoor advertising simple, some place-based media, such as bus shelters and posters in restaurant restrooms, have a captive audience who’re more likely to spend time with longer copy.

Here are seven additional ideas for your out-of-home sales messages:


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.


Barter Fairs & Holiday Expo's. . .

October:
2nd Annual BXI San Diego Fall Trade Fair. Saturday, October 23 at Party Pals, 10427 Roselle Street, from 10 a.m. to 4 p.m. For directions call (619) 472-2929.

November:
BXI Ventura-Santa Barbara & BXI West Valley Holiday Trade Fair. Sunday, November 7 at the Oxnard Courtyard by Marriott, 600 East Esplanade Drive, from 10 a.m. to 4 p.m. For more information call (804) 376-9466 or (818) 758-2929.

BXI Inland Valley Fair will be at the Elks Lodge in West Covina on Sunday, November 14 from 10 a.m. to 4 p.m. For more information call (909) 592-7727.

December:
The oldest and largest BXI fair is the Orange County Holiday Fair at the Costa Mesa Orange County Fairgrounds in Bldg. 10 (same location for 24 years). Scheduled for Sunday, December 5 from 10 a.m. to 4 p.m. For more information call (714) 847-5477.

TradeAmericanCard 2004 Barter & Business Expo. Sunday, December 12 at The Grove of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more information call (714) 532-1610.

(Barter companies: Send your holiday trade fair information to: bmeyer@barternews.com.)


Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the "box" at the end of the newsletter for the forwarding service.)


Here & There...

  • Mark Burnett, television’s hottest reality producer, is exploring the possibilities of teaming up with Martha Stewart Living to create a television show starring Martha after she serves her 5-month prison term. Burnett’s payoff would include a barter component—warrants granting him the option to buy as many as 2.5 million shares of the company’s Class A common stock.
  • The U.S. Department of Homeland Security hosts a web site and toll-free telephone number where small-business owners can get information on setting up programs for protecting their workers and continuing operations if disaster strikes: www.ready.gov or call 800-237-3239.
  • The only media sector in China not controlled by the state is outdoor billboards. As a result there are 80,000 outdoor advertising companies, including U.S. media giant Clear Channel Communications.

    They own 48% of Clear Media, one of the largest outdoor advertising companies in China, which has placed a big bet on bus-shelter advertisements...with a 98% market share in Shanghai locked up in government contracts for 15 years.

  • The world’s most prestigious consulting firm, McKinsey & Co., has been bartering—accepting payment in stock—with approximately 150 innovative fledgling companies that don’t have the cash to pay standard fees of $275,000 to $350,000 a month. (The accrued equity is sunk in a blind trust and then liquidated into a profit pool for McKinsey’s partners.)

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!

  • Fearing price-cutting that’s plagued the airline industry, the two biggest cruise line operators—Carnival and Royal Caribbean—are taking steps to curb giving discounts to consumers. They’re doing so by monitoring the advertised prices of travel agents, who have long been paid commissions of up to 18%. (The travel agents pass on a slice of these commissions to consumers in the form of discounts.)

  • Maryland Economic Development officials are committing an initial $2 million to a new for-profit venture designed to build companies around innovative research done in university and government laboratories.

    Called BrainChild Maryland, the new entity will provide business development services, technology assessment, and market research to startups. The new and usually underfunded entities will barter equity in their company for assistance and direction from BrainChild.

  • If you’re looking for a good deal on a time-share property, here are two resources for resales: Timeshare User’s Group (www.tug2.net) and TimeSharing Today (www.tstoday.com). Resales go for anywhere from 20% to 50% of their original price, according to Joseph Sinclair, founder of Timeshare.com.

We welcome your comments, questions, and observations.
Copyright BarterNews 2004. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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