by Bob Meyer, Editor of BarterNews
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Exciting Role In Google's IPO
In light of
last week’s initial public offering (IPO) of Google, there
are some thrilling stories that certainly reinforce the use of barter
as a business strategy...and hopefully expand one’s thinking
regarding this versatile business tool.
Over the years
we’ve pointed out that tangible assets (products and services)
are just some of the tradable possibilities. Virtually everyone
has other “assets” to trade upon when they expand their
thinking—because barter opportunities, on various levels,
exist almost everywhere
assets would include contacts and influence, reputation, energy,
enthusiasm, drive and ambition, unique background and knowledge,
information, and experience.
In the Google
story here are a few barter examples:
University’s President John Hennessy assumed a seat on Google’s
Board of Directors which brought him 65,000 shares...valued today
at $7 million.
- A faculty
member, computer-science professor David Cheriton, served as technical
advisor to Google over the years and was compensated with stock.
He now holds shares worth $29 million.
- Five years
ago, in Google’s early days, Abbe Patterson prepared PowerPoint
slides and speaking notes for the young co-founders Sergey Brin
and Larry Page. The bill for her services was $4,000; in lieu
of the cash payment she was offered an opportunity to take stock
options. She decided to go that route and her decision has really
paid off...she’s now holding stock worth $1.7 million.
University, which developed key technology used by Google, received
stock and some cash, plus annual royalties, for an exclusive licensing
partnership. The stock is valued at $200 million.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Moves World's Simplest Drink To Celebrity Status
At the haute
price of $10 for a liter bottle, Fiji Natural Artesian water is
the latest bottled water brand to elevate to celebrity status. It’s
now served at all eight New York restaurants managed by Jean-Georges
Management LLC, as well as other luxury hotels and restaurants in
New York and Los Angeles.
The brand, bottled
in the Fiji Islands (a 332-island nation of 890,000 in the South
Pacific), owes its current success to Creative Entertainment Services
of Burbank (CA). They helped Fiji with product placement opportunities—introducing
the water in movies and TV shows.
(barters) its water to television and film sets, as well as to celebrities,
in exchange for valuable exposure. It has also made the rounds on
the charity circuit, sponsoring events such as the Susan Komen Race
for the Cure and the Revlon Racewalk.
Build Rapport & Empathy With Your Client Base!!
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Asks Question About The Euro...
Coming Of Age Or Coming Apart?
an economist for Morgan Stanley, writes that it’s about time
investors consider what might happen if the euro fell apart. Fels
says there is no denying the serious cracks that opened up in Europe
during 2003. Suggesting that Europe’s internal fractures indicate
that the vision of a United States of Europe may remain a pipedream.
Yet Fels says
that a Disunited States of Europe may be just what the doctor ordered
for Europe’s ailing economy. That’s because countries
pursuing the right tax, welfare, and labor market policies will
be rewarded with capital inflows and stronger growth. Eventually,
a competitive process of dynamic benchmarking should result in a
less regulated and stronger economy.
But a disunited
Europe Union has other important consequences for financial markets.
Growing divisions on budgetary policy could significantly widen
government bond yield spreads between the more and the less virtuous
countries. Also, a disunited Europe would likely lead to increased
political pressures to create higher inflation. Even the most independent
central banks are not immune to the political environment.
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Story On How World's Largest Privately-Owned Software Company Traded
For Proprietary Software
In 1996, fifty-three-year-old
Jim Goodnight owned two-thirds of Statistical Analysis System...a
company with a 6.5 million line of code, and the imposing program
used by the United States Census Bureau and the Department of Agriculture.
As an under-graduate
at North Carolina State University, Goodnight’s major was
in applied-mathematics. He spent a year with General Electric working
on the Apollo space program before receiving his doctorate in statistics.
He then joined
the faculty at his alma mater, and teamed with a fellow university
researcher who had worked two years at IBM developing the Pentagon’s
information system. It became apparent to Goodnight that there was
an enormous brainpower waste in having to write a new program each
time they wanted to analyze data.
So he decided
to develop, with his fellow researcher, a uniform program that could
be used over and over. One that could solve a numerous variety of
enabled users to integrate and organize massive amounts of data
that are stored in incompatible computers (such as IBM mainframes,
PCs, Macs) and then view and mine the data on virtually any computer
With their grant
money running low and his new working program developed, Goodnight
and friend decided to strike out on their own.
North Carolina State and proposed a trade—give them all copyrights
on the analysis system program in exchange for free upgrades. Goodnight
admitted, “They didn’t know what software was, so they
didn’t know how to control it.”
entrepreneurial success story. And another creative use of barter,
which enabled Goodnight to join the ranks of the Forbes 500—as
he’s now worth an estimated $3 billion!
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
For Financial Breaks Brings Hollywood To Hawaii
with double-digit drops in tourism revenue after the 9/11 terror
attacks, is taking a cue from such states as New Mexico and Louisiana
by developing enticing new tax incentives for the movie and television
is a 4% rebate for production costs while filming in the state (an
offset type arrangement often found in the worldwide countertrade
arena) ranging from payroll to hotel taxes. This amounts to a healthy
savings, when TV dramas can cost as much as $2 million an episode
The money TV
and movie crews leave behind—the Hawaii Film Office estimates
production costs in the state will top $100 million this year—isn’t
what lawmakers are really after. With tourism as the state’s
#1 industry, they see the films and TV shows “sending out
a gorgeous electronic postcard” attracting scores of visitors!
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Tony Fernandes, a former music executive for Time Warner, Inc.,
is turning Asia’s stodgy state-dominated airline industry
upside down. The 40-year-old Malaysian, who was educated in Britain
and worked for Richard Branson’s Virgin Group, bought AirAsia
It was a money-losing
Malaysian airline with a fleet of two aging 737s. He paid
twenty-seven cents and agreed to assume $10 million in debt.
In three years he as expanded the fleet to 17 airliners, and
built the no frills AirAsia into the region’s premier
budget carrier. Plus, he has the lowest operating costs in the
world, four-cents per seat mile (one seat flown one mile).
The growth of the
online travel business continues to explode. An estimated $100
billion of travel-related services will be ordered online this
year and that figure should rise to $150 billion next year,
according to research firm PhoCusWright. In 2003, 33% of all
U.S. travel was booked online, compared with under 5% in 1999.
up one-third, or 12 million, of California’s population.
According to the 2000 census, 57% of California’s construction
workers, 58% of its cooks, and 53% of its janitors were Hispanic.
(Latino’s constitute about 13.5% of the U.S. population,
up from 9% in 1990. By 2030, the proportion is expected to hit
that the institutions best suited to attracting eyeballs and
charge cards will become our new sources for entertainment and
inspiration: Mass retailer Costco sells lithographs by Picasso,
Chagall, and Miró.
The store marks up
the artwork by no more than 14%, compared with the 100% to 150%
that a gallery might add. The bargain Picassos are flying off
the shelves, and Costco is out of stock on all three artists.
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value of one’s voice? For the sequel to “Shrek,”
voices Mike Myers, Eddie Murphy, and Cameron Diaz will each
earn $10 million for their vocalizations of the characters!
The National Association
For Business Economics (NABE) says terrorism has replaced weak
employment growth, and the ballooning budget deficit, as the
biggest immediate threat to the U.S. economy.
Yahoo HotJobs is
bartering with the Trump “Apprentice” TV hit. The
reality show will be promoted on Yahoo HotJobs web site and
the Yahoo network. In exchange the job site’s name will
appear on the taxicabs used to escort fired contestants from
have poured $270 billion into China in the past seven years.
Much of it representing factories gearing up to make cars, computers,
and a wide variety of other export-quality products.
CEO Bob Jeffrey of
J. Walter Thompson, the biggest U.S. advertising agency, expects
to see a staggering decline in spending on network television
commercials, even worse than most of the negative expectations.
He believes the share of dollars spent by advertisers over the
next five years could decline by half: “I think companies
that now spend 70% to 80% in network TV, in five years could
go down to 30% to 40%.”
Michael Belkin, president
of Belkin Ltd., a Bainbridge Island (WA) investment-advisory
firm that forecasts financial-market trends, says the long-term
bear market that commenced in 2000 is still in force, and the
2003 rally was simply a big bounce in a bigger downtrend. His
advice is to be as defensive as possible, because global growth
Oil at over $40 a
barrel, accelerates exploration for new fields and development
of known but technologically inaccessible fields...including
some that are four miles below the surface of the Gulf of Mexico,
where there may be at least 25 billion barrels. High prices
could also prompt development of hitherto economically unfeasible
sources, such as U.S. oil shale and Canadian tar sands.
writing in National Geographic, says tar-sand deposits
in Alberta “hold the equivalent of more than 1.6 trillion
barrels of oil—an amount that may exceed the world’s
remaining reserves of ordinary crude.”
Hotel revenue was
up 11% in the first five months of 2004 at luxury and upscale
chains, but up just 3% at economy chains...according to Smith
Travel Research, a market-research firm.