by Bob Meyer, Editor of BarterNews
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will never be sold, traded, or given to another party.
Barter Industry Research Underway...
Your Valuable Input Is Requested
Reciprocal Trade Association (IRTA) has launched their statistics
gathering effort to determine valid and reliable barter industry
statistics. This information is increasingly important as business
communities, media, governments, and financial industries around
the world continue to take notice of our industry.
IRTA is called
upon regularly to give interested parties information about the
barter industry such as size of the industry, average annual growth
rate of barter, number of clients that engage in barter, etc. It
is important that we produce valid and reliable information. To
do so, we need your help!
are not required to be an IRTA member, nor are you required to join
IRTA in order to participate. Your response can remain anonymous
if you choose. We simply ask every barter exchange owner
to take a few minutes to provide answers to several short questions.
Simply click on the following link to access a short questionnaire
that, when completed by you, will provide the collective information
we need to do this job on behalf of the industry:
IRTA has contracted
with Lewis and Clark Research to collect the responses, analyze
the data and produce a report of findings, so information about
your specific company will be kept confidential. The questionnaire
should take no more than 10 minutes to complete.
If you have
any questions about this survey, please contact Krista Vardabash
at 585-424-2940. For technical assistance with the survey, please
Thank you for
your assistance in this important industry project. The time you
spend in generating the information will be to your benefit and
the benefit of the entire barter industry.
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
About Lack Of Fulfillment, Wow!
private currency in the world today is the frequent flier mile...aggregately
there’s 10 trillion in the marketplace. Valued at 2 cents
each, that’s a $200 billion currency! And it far, far, exceeds
all of the trade dollars in existence worldwide by a factor of a
hundred or more.
So for the nay-sayers,
the barter industry critics, who view a trade exchange member’s
trade dollars as a liability if they aren’t spent quickly,
says about 75% of accumulated travel rewards (frequent flier miles)
are NEVER redeemed! (And scrip, which is sometimes issued in direct
1:1 trades, sees 25% or so breakage.)
Note: The airlines also play hardball with cash-paying customers
when they can’t use a purchased ticket, for whatever reason.
They won’t refund the money, but rather give the customer
one year in which to use the ticket or lose it! (If the customer
chooses to use the ticket, then an extra $100 is charged by many
airlines for the rescheduling!)
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
XM Satellite Radio Strike Barter Marketing Alliance
Starbucks Coffee has cemented an exclusive multi year marketing
alliance with XM Satellite Radio, wherein they will be promoting
XM Radio, with
more than 2 million subscribers, will carry a music channel programmed
by Starbucks—Hear Music. Starbucks will pipe the new channel
through its more than 4,000 stores nationwide, providing XM Radio
the ability to expand its brand recognition to consumers, and tap
into Starbucks’ loyal customer base.
you know that your classified ad gets one full year exposure in
Tuesday Report archives?!
information on The Barter Marketplace click
Barter Marketplace archives click
Monetary Systems Continues Forward Progress
International Monetary Systems (OTCBB:INLM) has
filed its second-quarter 10-QSB financial report showing a profit
for the fifth consecutive quarter, with gross revenue of $1,110,410
for the quarter ending June 30, 2004. (Compared to $1,013,231 for
the same quarter the previous year.) The company had net income
of $40,512, an increase of 43% over the $28,207 for the same period
The revenue increase was attributed to internal
growth of Continental Trade Exchange and the acquisitions of California
Barter Exchange and BarterNet of Brentwood (CA). The entire 10-QSB
report can be viewed at www.sec.gov.
For more information on the company, see www.internationalmonetary.com.
issue #62 is now available...Get
yourself a copy now! Orders are shipped within two business days.
(Click on Order Form.)
Transactions Use Barter To Successfully Move Merchandise
In 1996 we ran
an article about how Hardee’s restaurants must fend for themselves
with feisty competitors like McDonald’s and Burger King. At
the time, they had a mountain of chicken filets left over from a
limited-time-offer chicken sandwich. Here’s how they solved
a major problem.
a unit of Canada’s Imasco Ltd., unloaded 900,000 pounds of
the special poultry, and 600,000 pounds of excess sirloin strip
from other promotions, to a corporate barter company.
The barter company
moved the meat to food-service brokers, and the meat ultimately
wound up in school lunches. Hardee’s used the trade credits
earned from the sale to buy more specially prepared chicken for
of Fast Food Merchandisers, Imasco’s food-purchasing arm,
was enthusiastic, “This was an alternative to liquidation,
and a great way to restore value to our excess products.”
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
Consumers Are Not All About Money, New Study Shows
conduced by Unity Marketing shows that affluent consumers are just
as likely to shop with the “masses” at Wal-Mart or Target
as they are to frequent “tony” Madison Avenue boutiques
with the “classes,” says Pam Danziger, president of
Unity Marketing and author of, Why People Buy Things They Don’t
Need. (The study was based on consumers with average incomes
The study shows:
consumers are driven experientially, it’s not about the
money. Luxury just isn’t about the thing any more. It’s
about the special experience one feels buying or owning that thing.
The real meaning in the luxury life comes through family, friends,
and experiences that deepen one’s understanding and appreciation
value individuality over exclusivity. The American luxury
consumer values the ability to express a personal point of view,
an attitude, and one’s uniqueness.
- Luxury goods
are better and quality counts. One of the primary experiences
luxury consumers expect in luxury items is superior quality, finer
details, superior workmanship and materials. It is this expectation
of quality that makes luxury consumers willing to spend more to
buy that extra feeling of confidence—but extra quality need
not necessarily cost more.
consumers are bargain shoppers always looking for a good deal.
Consumers get an experiential thrill from paying less for the
best, they get a kick out of buying on sale, finding a bargain
and winning at the shopping game.
- The luxury
consumer is highly invested in their lifestyle. The luxury
lifestyle is something that consumers are heavily invested in
maintaining. It says, “I have made it.” They continue
to buy luxury because they appreciate the enhanced experience.
consumers exhibit differences of degree. The differences within
the luxury market are primarily behavioral, not motivational.
All luxury consumers, up and down the income scale, gain their
greatest luxury thrills from experiences.
For more information
and insights on developing marketing strategies see: www.unitymarketingonline.com.
Art Of Trade And The Trade Of Art!
art reproductions are now available to Trade Exchanges and their
clients and members through ARTrade Corporation (www.artrade.ca),
a Canadian company, part of the JUMA Publishing Group. ARTrade and
JUMA employ both the giclee and oil on canvas processes of reproduction.
ARTrade takes pride in their diverse collection of artists and their
The best part
is that the art can be obtained at 100% Trade and through a barter/cash
blend for larger orders. ARTrade is now ready to accept your orders
on their comprehensive, interactive website that not only allows
your to view the catalogue, but allows you to select a frame and
place the framed image on your selection of wall treatment. While
shipping and taxes must be paid in cash, your will find that ARTrade’s
prices are the same as the cash prices on their JUMA website. Absolutely,
no trade inflation!
designers and corporate premium and incentive buyers are invited
to contact ARTrade and inquire about special corporate program details.
ARTrade will also assist you in the development of affinity, charitable
giving and loyalty programs. ARTrade is also accepting proposals
from qualified Trade Exchanges and would be willing to discuss mutually
beneficial marketing opportunities.
Book your corporate
and holiday giving requirements early and receive a special bonus
if you mention you saw ARTrade in BarterNews or the Tuesday Report.
or call Brian Owen or Con Mathios at (877) 901-5862.
Vote Of Confidence For Mexico
some very good news for a country that is working to move forward
in the world. The California Public Employees’ Retirement
System (Calpers), one of the largest retirement systems, is investing
$150 million to develop residential housing in Mexico.
feels the real estate venture holds a rich promise underscoring
Mexico’s rapid urbanization, a burgeoning mortgage lending
market, and a fast-growing population and a shortage of housing.
The real estate
development will consist of a mix of single-family homes and apartments
on the outskirts of Mexico city. Prices will range from $15,000
to $150,000, with the bulk of housing catering to the lower-income
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- The California
Association of Business Brokers member survey reveals that the
majority of small and medium-sized businesses sold in California
during the past 12 months used equity from buyers’ residences
to help finance the deal. (Home equity has thus surpassed stock
sales as a source of capital to buy a business.)
- The U.S.
is in the early stages of a shift away from a national economy
and toward a global economy, as the end of the international apparel
quotas on December 31 signify. Major consolidation is underway
as restrictions for the manufacturing of clothing is ended.
In southern China
a “supply-chain city” is being cobbled together
where a two-million square foot facility will radically alter
apparel production in the future. A vast industrial campus including
the factory, dormitories for 4,000 workers, and a 300-room hotel
will be completed in January. This will enable a reorganization
of the entire production process, which will cut down on turnaround
times for new clothes and will coordinate logistics.
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of Americans say stress is costing them sleep, up from 50% two
years ago, a survey of 1,000 adults by Polling Company found.
The top reason cited: family issues.
There are 12,000
major industry associations that hold meetings annually, typically
booking from 500 to 1,500 rooms per night. And there are another
12,000 corporations that book sizable meetings. These considerable
numbers are the driving force behind the new mega-hotel movement,
enabling meeting planners to more easily coordinate events—having
all accommodations, restaurants, shopping and entertainment,
as well as a convention under one roof.
Looking to fly this
fall and winter? It’s a great time to do so because of
the low, bargain-basement prices. We’re seeing higher-cost
airlines matching prices of low-cost discounters, even when
they can’t afford it, to fill empty seats. There’s
presently too much capacity in the skies for airlines to raise
prices, so unless a bunch of planes get grounded, the sales
Bloodbaths aren’t good for an industry because in time
weaker companies will have to fall by the wayside, taking capacity
out so that prices can line up with actual costs. (The six big
network airlines posted second quarter losses, combined, of
On the national news
every month the big stories are about non-farm payroll jobs.
Unfortunately, no reporting includes the fact that payroll employment
data doesn’t provide a clear read on the economy...because
it does not measure the self-employed!
And as technology
makes it easier to start a business, more individuals than ever
are falling off the payroll survey radar screen. So focusing
on just one piece of data—non-farm payroll jobs—is
Growth in the Gross Domestic Product shows another picture,
growing a revised 4.5% in the second quarter. Additionally,
exports surged 18.4% at an annual rate in the second quarter,
and business fixed investments jumped by 8.8% for the fifth
consecutive quarter of growth. Bottomline: economists say the
focus should be on risk-taking and investment because that’s
what determines growth.
No fan of the Federal
Reserve, economist Gary Shilling contends that Fed Chairman
Alan Greenspan should have made interest rate moves back in
1996, rather than just deploying rhetoric in his “irrational
exuberance” speech on the dot-com speculation. Three years
later, when the Fed finally got serious and tightened rates
in June 1999, it was too late.
As stocks collapsed
the credit authorities shifted to massive easing, to save the
economy from a horrible recession and to fight deflation. With
low rates and money for mortgages, along with tax cuts and leaping
government spending, we’ve seen a spend-a-thon. The result
being much higher debt burdens and higher home prices.
If a nationwide fall
in housing prices occurs, Shilling says we’ll be in heap
of trouble. He contends the Fed’s in a real tight spot,
one largely of its own making, and that higher interest rates
could be brutal for a lot of people.
- If you've
missed any of our weekly Tuesday Reports the past five
years we have an archive of issues for you at the bottom of this
week's letter...check it out!