July 27, 2004
by Bob Meyer, Editor of BarterNews
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Industry Research Underway...
Your Valuable Input Is Requested
Reciprocal Trade Association (IRTA) is conducting its bi-annual
statistics gathering effort to determine valid and reliable barter
industry statistics. This information is increasingly important
as business communities, media, governments, and financial industries
around the world continue take notice of our industry.
IRTA is called
upon regularly to give interested parties information about the
barter industry such as size of the industry, average annual growth
rate of barter, number of clients that engage in barter, etc. It
is important that we produce valid and reliable information. To
do so, we need your help!
You are not
required to be an IRTA member, nor are you required to join IRTA
in order to participate. We simply ask every barter exchange owner
to take a few minutes to provide answers to several short questions.
Simply click on the following link to access a short questionnaire
that, when completed by you, will provide the collective information
we need to do this job on behalf of the industry:
IRTA has contracted
with Lewis and Clark Research to collect the responses, analyze
the data and produce a report of findings, so information about
your specific company will be kept confidential.
The questionnaire should take no more than 10 minutes to complete.
If you have
any questions about this survey, please contact Krista Vardabash
at 585-424-2940. For technical assistance with the survey, please
Thank you for
your assistance in this important industry project. The time you
spend in generating the information will be to your benefit and
the benefit of the entire barter industry.
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Commerce Introduces Barter Debit Card
Corporation (OTCBB:BLYC) has announced the introduction of its Platinum
Business Trade Card. The first debit card that seamlessly processes
barter exchange members’ trade purchases at the point-of-sale
at participating merchant members worldwide, even if the buyer and
seller are members of different trade exchanges.
Card uses a standard credit card merchant terminal so that sellers
do not require a separate terminal to process barter transactions.
is Bentley Commerce’s next step in providing an integrated
technology platform capable of real time trade transaction processing
worldwide,” stated Bruce Kamm, Bentley Commerce’s CEO.
are 74 participating trade exchanges, providing online trading and
account management for about 15,000 member companies, that are already
part of Bentley Commerce’s Global Trade Alliance. The members
will be provided with debit cards branded with their exchanges’
logo to process barter now, and eventually cash transactions, at
the point of sale,” Kamm explained.
The first terminals
that will process Bentley Commerce’s card transactions are
VeriFone Omni 3750 and 3300. Bentley plans to support additional
terminals, such as the Nurit 8100 and 2085, later this year.
in the U.S. and Canada that do not have a swipe card terminal, transactions
can be processed via touch-tone phone with one toll-free number
to call...24/7. For more information contact Bruce Kamm (646) 825-9001;
or see www.bentleycommerce.com.
Growth In New York State Impressive
While the number
of farms in New York continue to decline, by over 1,000 in the last
five years, the number of wineries has grown from 20 back in 1975
to today’s 194, according to the New York Wine & Grape
the reason for the boom? A change in the distribution system because
of a new state law—The Farm Winery Act of 1976—which
made it viable to have a small winery there. The law allowed wineries
to sell directly to visiting consumers, and directly to liquor stores
rather than having to go through a distributor or wholesaler. (Another
round of legislation in the 1980s deregulated the wine industry,
making it easier to sell to consumers directly.)
The boom isn’t
limited to New York. With more than 3,000 wineries in all 50 states,
wine pours more than $45 billion into the U.S. economy and employs
556,000 people, according to WineAmerica, a trade association representing
the largest wine producer in the United States, accounting for 90%
of the production. New York is the third largest producer and ranks
fourth in the number of wineries, after California, Washington and
Note: Our cover story on Active International (the largest corporate
barter company in the world) in issue #56, reported on a major breakthrough
for them. It occurred some 15 years ago when they secured the nation’s
second largest winery—Canandaigua Winery in upstate New York—as
a client. They are still an account of Active’s. Certainly,
with some 3,000 wineries across the U.S. the opportunities for barter
companies to work with this industry offer great promise.
issue #62 is now available...Get
yourself a copy now! Orders are shipped within two business days.
(Click on Order Form.)
Expects All-Time Attendance At Las Vegas Convention
the Executive Director of the National Association of Trade Exchanges
indications are that this year’s 20th anniversary NATE Convention
at the Venetian (in September) could be the largest of all time.
Response to the announcement of the outstanding programs planned,
such as the E-Myth trainer and the Sandler sales trainer, have been
package offering to long term members has enticed, and is bringing,
some exchanges that seldom attend annual meetings. Other owners,
who usually don’t bring salespeople or brokers to the convention,
are doing so this year.
the Directories USA program, the Selling Power magazine
subscriptions, and a personal copy of the E-Myth, plus the great
speakers for this year’s event, this our best year ever of
giving back to our members.
10th anniversary convention our theme was, ‘It’s Great
To Be In NATE.’ I can tell you that now, 10 years later...it’s
even better to be in NATE.” For more information on NATE:
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
Build Rapport & Empathy With Your Client Base!!
Online Source For Scrip, Certificates, Due Bills
was introduced in January, 2004, and according to its developer,
Israel Rivera of Barter of America, it is a store for the members
of the barter industry.
The site accepts
various barter currencies for purchase of scrip, certificates, notes,
and due bills. Some translation is also available, in Spanish and
interested in implementing the “Barter Debit Card” on
their system should call (619) 516-5300 for details.
barter company in the world is listed on our web site,
click through to our Global List of
you know that your classified ad gets one full year exposure in
Tuesday Report archives?!
information on The Barter Marketplace click
Barter Marketplace archives click
to our July 13 story, regarding a glut of advertising time available,
which suggested it’s time to make fundamental changes. .
Radio industry leader
Clear Channel Communications has announced they are cutting
the number of available radio spots in various markets, in hopes
of eventually getting a higher price for the remaining inventory.
(The question is, will available spots be cut only in the first
quarter when demand is lighter?)
By reducing inventory,
the company is trying to stem the price-cutting that has plagued
the industry for the past few years and pave the way for future
price increases. The company has dubbed the plan “Less
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reports that franchised businesses now account for $1.53 trillion,
or 9.5% of the private-sector economic output in the United
States. More than 622,000 business-format franchises employ
almost 8 million people, and 145,000 product-distribution franchises
provide 2 million jobs. (In addition, franchises indirectly
account for another 8 million jobs within companies that provide
services and products to franchises.)
seem to be everywhere. They are so commonplace it’s hard
to believe that fewer than 30 years ago the U.S. Supreme Court
forbade them in any form.
lawyers spent $384 million nationally on local television, radio,
and print ads. Legal services was the 15th largest spot TV category
in 2003 based on aggregate spending in the top 100 demographic
markets, according to Susan Cuccinello of the Television Bureau