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July 27, 2004

Written by Bob Meyer, Editor of BarterNews

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Barter Industry Research Underway...
Your Valuable Input Is Requested

The International Reciprocal Trade Association (IRTA) is conducting its bi-annual statistics gathering effort to determine valid and reliable barter industry statistics. This information is increasingly important as business communities, media, governments, and financial industries around the world continue take notice of our industry.

IRTA is called upon regularly to give interested parties information about the barter industry such as size of the industry, average annual growth rate of barter, number of clients that engage in barter, etc. It is important that we produce valid and reliable information. To do so, we need your help!

You are not required to be an IRTA member, nor are you required to join IRTA in order to participate. We simply ask every barter exchange owner to take a few minutes to provide answers to several short questions. Simply click on the following link to access a short questionnaire that, when completed by you, will provide the collective information we need to do this job on behalf of the industry:

IRTA has contracted with Lewis and Clark Research to collect the responses, analyze the data and produce a report of findings, so information about your specific company will be kept confidential.
The questionnaire should take no more than 10 minutes to complete.

If you have any questions about this survey, please contact Krista Vardabash at 585-424-2940. For technical assistance with the survey, please contact

Thank you for your assistance in this important industry project. The time you spend in generating the information will be to your benefit and the benefit of the entire barter industry.

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Bentley Commerce Introduces Barter Debit Card

Bentley Commerce Corporation (OTCBB:BLYC) has announced the introduction of its Platinum Business Trade Card. The first debit card that seamlessly processes barter exchange members’ trade purchases at the point-of-sale at participating merchant members worldwide, even if the buyer and seller are members of different trade exchanges.

The Platinum Card uses a standard credit card merchant terminal so that sellers do not require a separate terminal to process barter transactions.

“This is Bentley Commerce’s next step in providing an integrated technology platform capable of real time trade transaction processing worldwide,” stated Bruce Kamm, Bentley Commerce’s CEO.

“There are 74 participating trade exchanges, providing online trading and account management for about 15,000 member companies, that are already part of Bentley Commerce’s Global Trade Alliance. The members will be provided with debit cards branded with their exchanges’ logo to process barter now, and eventually cash transactions, at the point of sale,” Kamm explained.

The first terminals that will process Bentley Commerce’s card transactions are VeriFone Omni 3750 and 3300. Bentley plans to support additional terminals, such as the Nurit 8100 and 2085, later this year.

For members in the U.S. and Canada that do not have a swipe card terminal, transactions can be processed via touch-tone phone with one toll-free number to call...24/7. For more information contact Bruce Kamm (646) 825-9001; e-mail; or see

Wineries Growth In New York State Impressive

While the number of farms in New York continue to decline, by over 1,000 in the last five years, the number of wineries has grown from 20 back in 1975 to today’s 194, according to the New York Wine & Grape Foundation.

What’s the reason for the boom? A change in the distribution system because of a new state law—The Farm Winery Act of 1976—which made it viable to have a small winery there. The law allowed wineries to sell directly to visiting consumers, and directly to liquor stores rather than having to go through a distributor or wholesaler. (Another round of legislation in the 1980s deregulated the wine industry, making it easier to sell to consumers directly.)

The boom isn’t limited to New York. With more than 3,000 wineries in all 50 states, wine pours more than $45 billion into the U.S. economy and employs 556,000 people, according to WineAmerica, a trade association representing 800 wineries.

California is the largest wine producer in the United States, accounting for 90% of the production. New York is the third largest producer and ranks fourth in the number of wineries, after California, Washington and Oregon.

Editor’s Note: Our cover story on Active International (the largest corporate barter company in the world) in issue #56, reported on a major breakthrough for them. It occurred some 15 years ago when they secured the nation’s second largest winery—Canandaigua Winery in upstate New York—as a client. They are still an account of Active’s. Certainly, with some 3,000 wineries across the U.S. the opportunities for barter companies to work with this industry offer great promise.

BarterNews issue #62 is now available...Get yourself a copy now! Orders are shipped within two business days. (Click on Order Form.)

NATE Expects All-Time Attendance At Las Vegas Convention

Tom McDowell, the Executive Director of the National Association of Trade Exchanges (NATE), reports...

“Early indications are that this year’s 20th anniversary NATE Convention at the Venetian (in September) could be the largest of all time. Response to the announcement of the outstanding programs planned, such as the E-Myth trainer and the Sandler sales trainer, have been fantastic.

“The two-for-one package offering to long term members has enticed, and is bringing, some exchanges that seldom attend annual meetings. Other owners, who usually don’t bring salespeople or brokers to the convention, are doing so this year.

“Between the Directories USA program, the Selling Power magazine subscriptions, and a personal copy of the E-Myth, plus the great speakers for this year’s event, this our best year ever of giving back to our members.

“At our 10th anniversary convention our theme was, ‘It’s Great To Be In NATE.’ I can tell you that now, 10 years’s even better to be in NATE.” For more information on NATE:

Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!

The most powerful marketing tool in the barter industry, The Competitive Edge newsletter, is a monthly, ready to use, professional 4-page work is needed! Click here

New Online Source For Scrip, Certificates, Due Bills was introduced in January, 2004, and according to its developer, Israel Rivera of Barter of America, it is a store for the members of the barter industry.

The site accepts various barter currencies for purchase of scrip, certificates, notes, and due bills. Some translation is also available, in Spanish and German.

Trade exchanges interested in implementing the “Barter Debit Card” on their system should call (619) 516-5300 for details.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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For information on The Barter Marketplace click here.

The Barter Marketplace archives click here.

Here & There...

  • Follow-up to our July 13 story, regarding a glut of advertising time available, which suggested it’s time to make fundamental changes. . .

    Radio industry leader Clear Channel Communications has announced they are cutting the number of available radio spots in various markets, in hopes of eventually getting a higher price for the remaining inventory. (The question is, will available spots be cut only in the first quarter when demand is lighter?)

    By reducing inventory, the company is trying to stem the price-cutting that has plagued the industry for the past few years and pave the way for future price increases. The company has dubbed the plan “Less is More.”

  • Have you signed up to receive a summary via e-mail of the Tuesday Report every week? If not, go to the top of this issue (right hand corner) and sign up!

  • PricewaterhouseCoopers reports that franchised businesses now account for $1.53 trillion, or 9.5% of the private-sector economic output in the United States. More than 622,000 business-format franchises employ almost 8 million people, and 145,000 product-distribution franchises provide 2 million jobs. (In addition, franchises indirectly account for another 8 million jobs within companies that provide services and products to franchises.)

  • Lawyers’ advertisements seem to be everywhere. They are so commonplace it’s hard to believe that fewer than 30 years ago the U.S. Supreme Court forbade them in any form.

    Last year lawyers spent $384 million nationally on local television, radio, and print ads. Legal services was the 15th largest spot TV category in 2003 based on aggregate spending in the top 100 demographic markets, according to Susan Cuccinello of the Television Bureau of Advertising.

We welcome your comments, questions, and observations.
? Copyright BarterNews 2004. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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