July 13, 2004
by Bob Meyer, Editor of BarterNews
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will never be sold, traded, or given to another party.
Accomplishes Goal Of Coast-to-Coast Offices
Monetary Systems (OTCBB:INLM) has signed a definitive agreement
to acquire the client base and certain assets of Barter Network,
a trade exchange operating out of Springfield (VA) with clients
located in Arlington, Alexandria, the District of Columbia, and
CEO Don Mardak
said, “This acquisition makes us a coast-to-coast barter system.
We will now be servicing clients in twenty-five markets across the
United States.” For more information see: www.internationalmonetary.com.
issue #62 is now available...Get
yourself a copy now! Orders are shipped within two
business days. (Click on Order Form.)
Billboards Latest Advertising Venue
In Los Angeles
there are 250 cabs rolling around the city with “hubcap billboards,”
a patented 16-inch steel disc affixed to the lug nuts. They remain
stationary as the wheels turn, so they’re readable at high
US, a Santa Monica ad agency, thinks its advertising idea will be
red-hot, as the 250 cabs hitting the road last Friday (July 9) will
soon see more—an additional 1,750 by summer’s end.
include Taco Bell, 1800CheapSeats, Virgin Drinks North America,
and the Los Angeles Dodgers. Advertisers are paying as much as $250
a month per cab—with $50 going to the cab driver.
the ads are set to premiere this summer on as many as 7,500 cabs
in Dallas, Houston and Atlanta. New York City, the nation’s
cab capital, is in the works. Ian M. Klassen, president and co-founder
of the 2-year-old AdFleet, is already working on his next big idea:
putting a “monster of a disk” on bus wheels!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
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Of Globalization Ubiquitous As U.S.
Companies Ring Up Trillions In Sales Overseas
a Bank of America economist, says that some startling figures from
the Federal Bureau of Economic Analysis is the true measure of how
American firms compete around the world.
what the Federal Bureau of Economic Analysis reports: Foreign affiliates
of U.S. companies last year rang up $3 trillion in sales. Moreover
profits are soaring overseas, up 55% in 2003 and are now running
at a rate of $250 billion annually.
branches of majority-owned U.S. affiliate firms number 24,000 and
presently have more than 8 million employees in all corners of the
are expanding abroad for two reasons, according to Jared Bernstein
of the Economic Policy Institute, a Washington think tank backed
by organized labor. Millions of skilled workers and college graduates
will work for one-tenth the pay and benefits of Americans.
U.S. companies are moving overseas because that’s where the
fastest-growing markets are. Most of the biggest U.S. companies,
including P&G, IBM, Caterpillar, Coca-Cola and Exxon, gain more
than half of their sales and income outside the U.S. They hire locally
to serve local customers.
you know that your classified ad gets one full year exposure in
Tuesday Report archives?!
information on The Barter Marketplace click
Barter Marketplace archives click
France Attracts Advertisers Globally
have traditionally attended the advertising industry’s annual
awards show in Cannes. But this year their clients are invading
the glitzy French Riviera in unprecedented numbers, attending the
51st International Advertising Festival. Nearly 10% of the festival
delegates being clients.
advertising and marketing executives—up 20% over last year—attended
this year’s awards show held the third week of June. The influx
reflects the pressure marketers are under to make their ads stand
out from the clutter, and to master the rapidly changing media landscape—including
the threat from ad-skipping digital video recorders such as TiVo.
are attending Cannes because it’s a showcase for the best
advertising from around the world. For marketers, who are looking
to get more ideas for how to grab consumers’ attention, Cannes
has become more relevant as the festival has expanded beyond TV
and print. (They began honoring direct mail, direct-response TV,
and alternative media two years ago.)
This year a
49-year-old Indian, Piyush Pandey, executive chairman and national
creative director of WPP Group PLC’s Ogilvy & Mather India,
heads the awards’ film and outdoor juries, signaling a growing
companies are seeking “cultural marketing,” as well,
which includes online advertising, viral marketing, and guerrilla
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
Owners and executives
of small businesses feel positive about the national economy, according
to the 2004 CIT Small Business Outlook, a nationwide survey by CIT
Group and BusinessWeek Research Services.
expressed by the small businesses across the country indicates that
the United States is experiencing an economic recovery,” said
John Canning, president of subsidiary CIT Small Business Lending
percent of those surveyed said now is a good time for companies
to invest in their organizations, and 72 percent are confident about
the future of the U.S. economy.
out of 10 believe their sales revenue will increase in 2004.
• A total
of 45 percent believe their sales will increase more than 20 percent.
• A total
of 74 percent said U.S. companies would increase their spending
in the next 12 months.
• A total
of 54 percent expect consumer spending to increase in the next 12
barter company in the world is listed on our web site,
click through to our Global List of
Art Of Trade And The Trade Of Art!
art reproductions are now available to Trade Exchanges and their
clients and members through ARTrade Corporation (www.artrade.ca),
a Canadian company, part of the JUMA Publishing Group. ARTrade and
JUMA employ both the giclee and oil on canvas processes of reproduction.
ARTrade takes pride in their diverse collection of artists and their
The best part
is that the art can be obtained at 100% Trade and through a barter/cash
blend for larger orders. ARTrade is now ready to accept your orders
on their comprehensive, interactive website that not only allows
your to view the catalogue, but allows you to select a frame and
place the framed image on your selection of wall treatment. While
shipping and taxes must be paid in cash, your will find that ARTrade’s
prices are the same as the cash prices on their JUMA website. Absolutely,
no trade inflation!
designers and corporate premium and incentive buyers are invited
to contact ARTrade and inquire about special corporate program details.
ARTrade will also assist you in the development of affinity, charitable
giving and loyalty programs. ARTrade is also accepting proposals
from qualified Trade Exchanges and would be willing to discuss mutually
beneficial marketing opportunities.
Book your corporate
and holiday giving requirements early and receive a special bonus
if you mention you saw ARTrade in BarterNews or the Tuesday
or call Brian Owen or Con Mathios at (877) 901-5862.
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the "box" at the end of the newsletter for
the forwarding service.)
is August 1 for advertising in the up-coming issue #63 of BarterNews,
which will be out prior to the NATE and IRTA conventions. For
complete rates click on “Advertising” (above navigational
bar) or contact Bob Meyer...e-mail: firstname.lastname@example.org.
- Bentley Commerce
has announced the completion of its first few Per Inquiry (PI)
Media agreements. The initial companies that have agreements with
Bentley advertise discount health and medical plans, VolP Telephone
Services, DirectTV equipment, plus installation and service.
- The top
100 law firms in the U.S. saw annual gross revenues jumping nearly
10% (9.5% actually) to $41.7 billion! New York firms, helped by
Wall Street’s recovery, claimed 13 of the top 15 spots.
- Paul Donovan,
a global economist at UBS in London says the U.S. Federal Reserve
increase in interest rates (a quarter point hike over the current
rate of 1%) will see increased pressure on other Central banks
to raise rates.
According to Donovan,
the Fed exerts more influence on global markets today than in
the past. (Central banks in the United Kingdom, New Zealand,
and Australia already have raised rates. The European Central
Bank, overseeing a still-fragile economic recovery, is resisting
the Fed’s powerful pull and is expected to leave their
key rate at 2%.)
A glut of
advertising time available on the radio has some pundits suggesting
it’s time to make some fundamental changes. One change
they say would be helpful, is the weekly reporting of data because
so much radio advertising is bought at the last minute, and
such free flow of information enables better negotiations by
the buyers. (Clear Channel has stopped reporting weekly “sales-pacing
data,” and will now do so on monthly “actual-sales”
of time came about when radio companies, eager to boost their
earnings, carved more advertising time out of each hour. Radio
carries an average of 15 minutes of advertising per hour, compared
with about 12.5 minutes for television. However, news talk shows,
particularly during morning and afternoon commuter drives, cram
as much as 22 minutes of advertising into each hour.
more minutes per hour boosts overall revenue in the short term.
But as supply increases, the price for each spot declines. And
analysts indicate that radio sales forces nationwide are too
quick to lower prices if they think they might lose a sale.
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commercials in movie theaters, already among the nation’s
fastest-growing advertising segments, are expected to mushroom
even more in the next few years. Last year, an estimated $356
million was spent on ads in cinemas, up 37% from the previous
the Olympics in Athens this summer will cost the Greek government
more than $11 billion. Close to a billion dollars of goods and
services, however, will be bartered as “payment in kind”
by the worldwide Olympic sponsors.
For an in-depth
look at how “Barter Plays Major Role in the Olympic
Games” go to our Corporate
Barter Section and then click on that story. In the article
you will find 30 major companies listed that traded their goods/services
in exchange for a corporate sponsorship.
a press release came across our desk from a company (XrayMedia)
outside the barter industry. One sentence caught our eye, “Barter
transactions currently represent approximately 40% of the world’s
overall economy.” Huh? This is an absurdity, given the
world’s GDP approximates $34 trillion.
has experienced a real estate price boom in recent years, as
have Australia, Ireland, the Netherlands and Denmark, among
others, as investors turned from sagging equity markets to put
their money in bricks and mortar. Home prices in Britain have
doubled since 1999 and are rising an annual rate of 20%.
market is so hot that one developer converted a 350 square-foot
roadside public restroom into a one-bedroom apartment with an
asking price of $200,000. At the high-end of the market, a mansion
in the capital’s swanky Kensington district sold this
year for $126 million.
love affair with housing worries Bank of England Gov. Mervyn
King more than many other central bankers. Partly because the
U.K. boom has been particularly steep...caused by historically
low and stable interest rates, rising employment levels, and
a long tradition among Britons of treating their houses as a
way to make money.
home buyers are more vulnerable to changes in interest rates
as 75% of Britons hold variable-interest-rate mortgages. By
contrast, 85% of U.S. home loans are on long-term fixed interest