The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
October 22, 2002
Written by Bob Meyer, Editor of BarterNews
Broadcast Marketing Announces Barter Contract With SkyArc International Media
Broadcast Marketing Corp., a long standing New York corporate barter company in business since 1973, has recently concluded a deal to handle all SkyArc International Media's international sales of the award-winning news and entertainment program, Meet China.
The show reaches over 84% of China's total population, in addition to airing in 166 countries. It is produced live-to-tape via satellite uplink, and includes sub-titles and simultaneous translation to bridge the language gap.
Meet China invites high profile foreign entrepreneurs, business and community leaders, celebrities, and cultural icons in the arts and sciences as featured guests to the program...pairing them with their Chinese counterparts. Show topics are wide-ranging and can be serious as well as light and entertaining.
"There is an enormous base of U.S. companies interested in reaching China's market with no idea how to go about it," says Jeff Wolfman, Broadcast Marketing's president. "To open up the show to the widest range of advertisers we have structured various forms of sponsorship on a barter basis...accepting payment in the form of products and services."
Featured guests have included Win Smith, former president of Merrill Lynch, Tom Ryder, CEO of Reader's Digest magazine, and Maurice Kanbar, chairman of Skyy Vodka.
For more information contact Jeff Wolfman by phone 201-307-9550 or e-mail email@example.com.
In-Store "Point-of-Purchase" Advertising Sees Impressive Growth
The Point-Of-Purchase Advertising International (POPAI) reports that in-store advertising is growing substantially. Some 45% of all audited brands are supported by in-store advertising. The study was conducted in conjunction with the National Association of Convenience Stores. (The last study, derived from supermarkets, showed a 27% figure.)
In-store advertising consists of displays, signage and other media that communicate a brand's availability and key attributes to consumers at retail, the point at which 70% of all brand purchase decisions are made.
POPAI claims that
in-store advertising in convenience stores boosts sales from 5% to 13%.
The most impressive statistic was the mention of "savings"
or "cents off" which generated a lift of 36%.
Ibart Offers Product Placement In Chevy Chase Film
If your company is looking for a product placement in a new comedy starring Chevy Chase, contact the exclusive barter firm offering placement using trade dollars. A $5,000 expenditure will get your product or service placed in the film as well as credits at the end of the movie, according to Ibart.
Filming begins October 27th...for further details send your request for placement to: firstname.lastname@example.org.
Manufacturers' Changed Thinking Will See Big Payoff
The Manufacturers Alliance, a research group in Arlington (VA), reports that industrial production is down 20% to 29% in communications equipment, metalworking machinery, and general industrial machinery.
Why? One word--overcapacity. The statistics are startling...in September, 41.7% of U.S. manufacturing companies were operating at less than 75% capacity.
Amid such a capacity glut we can look for a change in Corporate America's capital spending endeavors. In short, their spending will be anemic compared to former years.
Major manufacturers are altering their thinking here in the U.S. by shifting to smaller plants (smaller buildings cost less to heat and cool, clean, and maintain). This is a big mindset change. But it will pay off, as a drive to wring more out of what they have will bring greater efficiency and ultimately profits--and a boon to our nation's overall productivity.
Study Shows Drop In Tourism...Mayors Look To Washington
The economic research firm DRI-WEFA did a study on tourism for the U.S. Conference of Mayors, the Travel Business Roundtable, and the International Association of Convention and Visitors Bureaus.
It showed the top 100 metropolitan areas in the country lost 536,000 jobs and $22.6 billion since the end of 2000. About half of it was attributed to the fallout from the terrorist attacks and public fear about terrorism.
The study noted that tourism was a $263 billion industry in the leading 100 metropolitan areas in 2000, providing 3.9 million jobs. Various mayors believe the federal government should promote tourism and travel to help cities recover from the downturn in the economy.
The mayors also want President Bush to create a presidential advisory council on travel and tourism, and look to Congress to enact tax credits helping unskilled and disadvantaged workers receive job training for the travel and tourism industries.
Here And There. . .
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