The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
August 14, 2001
Tradaq Acquires Leading UK Competitor MRI B2B
Tradaq, formerly BarterTrust, has acquired MRI B2B, one of the United Kingdom's leading trade exchanges. The acquisition adds 350 members to their trading network.
"With this acquisition Tradaq continues in its consolidation of the international trade exchange market, and gives us a firm foothold in Europe," exclaimed Philip Letts, President and CEO of Tradaq.
Tradaq views Europe as a key growth market for trade exchanges, and plans to consolidate the European market through a combination of acquisition and internal growth. The company maintains offices in the U.S., Canada, Mexico, Brazil, and the United Kingdom.
Online Real Estate Services Dominant Player Leveraged Barter To Build Position In The Marketplace
Homestore.com has the largest market cap ($2.9 billion) and is the acknowledged dominant player in the growing niche for online real estate services. Their big advantage is an extensive database of home listings, obtained through an exclusive partnership with the National Association of Realtors.
(Cendant Corp., owner of the Century 21, Coldwell Banker, and ERA real-estate franchises, is a major customer and holds nearly 17% of Homestore's outstanding shares.)
Pushing Homestore to the forefront is an aggressive marketing effort. The company's web sites, including Homestore.com and Realtor.com, attracted 7.2 million visitors in Juneconsiderably more than the 2.9 million visitors at the No. 2 real-estate site, HomeAdvisor.com, run by Microsoft.
Barter has played its role in the marketing effort as Homestore uses its "currency," trading 3.9 million shares of Homestore stock (valued at $189.8 million) to AOL for a five-year deal to create an internet "channel" for AOL subscribers that shows homes for sale.
barter effort saw Homestore trade 1.1 million shares ($70
million value at the time) to Budget Group, the auto and
truck-rental concern, as part of a 10-year promotional
agreement that put Homestore.com on the side, of every
Weinberger and Sculley Optimistic At DM Summit
Keynote speakers Caspar W. Weinberger, Forbes magazine chairman, former defense secretary under President Reagan, and chairman of the Federal Trade Commission under President Nixon, said that even though the U.S. economy is slow, conditions are still quite good.
And, he added that the stock market is a bad indicator of economic conditions. He urged the attendees at the Direct Media 2001 Client Summit in White Plains (NY) this summer not to ignore politics, saying the current administration is friendly to business.
Meanwhile, John Sculley, co-founder of private investment firm Sculley Bros., said that despite the dot-com meltdown the Internet is still revolutionizing how business is done.
In his luncheon keynote, Sculley, former chairman/CEO of Apple Computer and former president/CEO of PepsiCo, advised marketers that the Internet's best uses were still being figured out.
Still, he said, marketers have to realize that consumers have taken the control away from businesses, and they expect top-notch services and products with competitive prices and fast delivery.
Here And There. . .
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