The weekly newsletter for everyone interested in barter--the world's most versatile business tool!
February 20, 2001
Clinton's $100,000 Gig Pales In Comparison To A Bartered One
The press made a big deal about ex-president Bill Clinton's addressing junk-bond investors at a recent Morgan Stanley Dean Witter & Company annual high-yield conference in Boca Raton, Florida.
While $100,000 is certainly nothing to sneeze at, it's far less than former President George H.W. Bush got for a 1998 speech he gave in Tokyo to a group of Global Crossing executives.
Mr. Bush choose to take Global Crossing stock, rather than $80,000 in cash, for the speech. At one point during a subsequent run-up in Global Crossing's stock, Mr. Bush's stake was valued at more than $14 million!!
Barter Aids Apparel Designer
Fast-rising apparel designer Peter Som, has a no-nonsense approach to both fashion and entrepreneurship, and his actions may soon serve as a blueprint for other young designers.
Som is one of the few younger designers not doing shock clothing...he avoids things that are torn, or burned. "I want to design really beautiful, wearable clothes that are investment pieces, that are all about quality," he says.
A distinctive aspect of Som's ascendancy is the mileage he's obtained with relatively little financial resources. Working out of his apartment to save on commercial rent, Som manages to barter with leading models and hair stylists, exchanging clothes for services.
"There's no safety net for me," Som exclaims. "I'm doing this without backers...without an angel...I'm running a business. There's so many people out there who want to be designers, but if you don't have the business side, it's not going to work."
The Motley Fools Know The Value Of Barter
Brothers Tom and David Gardner started seven years ago with The Motley Fool, a 16-page newsletter. Now their personal finance web site, www.fool.com, attracts more than 2 million unique visitors a month. They also have a nationally syndicated radio show and newspaper columns, plus four best-selling books, to name only the most visible regions of the empire.
A major push forward occurred in 1994 when the newsletter assumed a featured position on the AOL home page in exchange for a share of the royalties it generated.
By the following spring, Ted Leonsis, then president of AOL Services, was hailing The Motley Fool as the prototype of AOL's new content-acquisition strategy--bartering seed capital and a variety of support and consulting services for equity in this new partner. (AOL still owns the stock, a little less than 20% of the company's outstanding shares.)
BarterNews Reports On Restaurants' Most Difficult Management Problem
Trade Exchanges Can Barter For Expert Consulting Services
In the just published issue #55, BarterNews has an extensive article on how effective labor management is required for a restaurant's optimal success.
The author of the five-page article is Scott Armstrong, a graduate from Harvard Business School who also has worked in executive positions for several major companies including Pizza Hut, W.R. Grace Restaurant Company, and Lawry's Restaurants.
While operating 16 Baxter's restaurants, he put together a program that saved $500,000 per year for Baxter's casual restaurants as well as Charlie Brown's and Reuben's dinnerhouses.
Armstrong's services and his labor management program are available on a barter basis, and every trade exchange owner should bring these services to the attention of their member restaurants.
Here And There. . .
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