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January 23, 2001

"Bingo Television" Show Will Premiere in Fall

Barter Syndication Will Be Available on 3.5 and 3.5 Basis

The most recognizable game in America and around the world is bingo. And this fall a live half-hour week-day game show, Bingo Television, will feature online elements including viewer interaction.

The show will be available on a 3.5 and 3.5 barter basis. The station gets 3.5 minutes of time for airing the show and the producer gets 3.5 minutes of time, which will then be syndicated--sold to national advertisers.

Bingo Television cards will be obtainable via the Internet, local retailers, and a variety of other venues. Viewers who win can call a toll-free number to claim bingo, with a serial number on the card enabling the computer to instantly verify the caller's claim of a winning bingo card.

Each Bingo Television affiliate will be able to partner with local retailers and other major advertisers to produce an endless number of sponsorships and local promotions using ZIP-code-driven coupons, which will be printed on all downloaded bingo cards.

Pepsi's Barter Deal With Yahoo Finds New Generation of Customers

Pepsi-Cola believes the web is here to stay and their crafted barter deal with Yahoo this past summer has paid big dividends. That agreement saw Pepsi printing the portal's logo on 1.5 billion cans.

In return, Yahoo took the cola company's already established loyalty program, Pepsi Stuff, to new heights. Through a co-branded web site,, consumers collected points from bottle caps which where then redeemable for online prizes--everything from electronic goods to concert tickets.

Three million consumers logged on and registered at the PepsiStuff site, giving Pepsi detailed consumer data that normally must be paid for in market research or gleaned from focus groups. (Information that once took months was obtained in days.)

Here And There. . .

  • The shake-out of 2000 saw at least 210 internet companies shut down their operations, according to a study released by The fourth quarter of the year hit the internet sector particularly hard, as 121 companies (almost 60% of year's total) were forced to close.

    "This kind of shake-out has happened in the past in most major technology cycles," disclosed Tim Miller, president of Webmergers, San Francisco. Miller expects fewer internet companies to shut down during 2001.
  • A recent article in The Wall Street Journal covered the new trend in outdoor advertising space, where ads are placed on a building's exterior walls. These wall displays, which range in size from 500 to 10,000 square feet, can command upward of $60,000 a month depending on their locations in heavily trafficked urban areas. (One of the most successful trade exchange owners on the West Coast has developed a booming side business in this arena.)
  • "I'll provide you with distribution sites in exchange for your wireless internet services," seems to be the message in the recent barter deal between Starbucks and Microsoft. Seattle neighbors, Microsoft will provide their internet services inside many of Starbucks' stores.

    Microsoft has been striking all sorts of deals lately to promote their MSN web portal site, as they're locked in a fierce battle with the much larger America Online for customers.
  • Tradebart New Zealand's new website,, includes a travel section with new ideas on how to spend trade dollars for a great vacation experience in picturesque New Zealand.
  • Don Parks of Winnipeg, Canada, and a member of the BarterNet Trade Group, is one of the sponsors of the Minnesota Twins' Winter Caravan & Fundraising Banquet. The event generates funds for The Field of Dreams Foundation, which helps children's charities in Manitoba.
  • Consumer group-buying on the Web, a once-hot business model, has ended. Mercata, LetsBuyIt, and now MobShop have all discontinued their consumer buying services. The first two companies have ceased operations, and MobShop is now directing all of its resources toward corporate and government applications of group buying.
  • An electrical engineering student at John Hopkins University, Volvick Derose, has not only just completed his master of science degree, but put together enabling students to exchange textbooks for upcoming semesters, instead of buying new ones.

    Derose says the his site,, has blossomed into something more than originally intended. Cambire (from the Latin verb, meaning to barter and exchange) has attracted other listings on the site, from electronics to automobiles.
  • Electronic billboards, the newest advertising medium, are debuting on taxi cabs in Boston. The billboards can change messages minute by minute, depending on the time and location--what neighborhood it's being driven through--thanks to a satellite feed.

    A computer tracks where and how often ads are shown, and the advertisers pay accordingly...about $5 per 1,000 impressions. The new type of communication was developed by Massachusetts-based Vert, Inc., which intends to expand into the taxi capital of the world-New York City.
  • Export Today's Global Business magazine reports that change is coming very quickly to China, with the city of Shanghai leading the way. It will soon take its rightful place as one of the world's great centers of business, according to the article. The loser in all of this, as the center of business power in China shifts, will likely be Hong Kong.


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? Copyright BarterNews 2003. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.