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June 27, 2006

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...       06/27/06

Growth Of World Trade & Countertrade Continues Upward

When you consider the incredible number of people (6 billion and growing) on the earth today...all desiring a better life for themselves and their quite easy to be optimistic about economic growth.

According to the World Trade Organization world exports of merchandise and commercial services topped $11 trillion in 2004 (most recent statistics available), and world imports totaled a bit more at $11.5 trillion.

Officials at the GATT organization (General Agreement On Tariffs & Trade) report that countertrade accounts for around 5% of the world trade figures. The British Department of Trade & Industry has suggested the figure is 15%, while numerous scholars believe it to be closer to 30%.

Countertrade takes various forms, which include the following:

Barter - the exchange of goods/services directly for other goods/services without the use of money as means of purchase or payment.

Switch trading - the practice in which one corporation sells to another its obligation to make a purchase in a given country.

Counter purchase - the sales of goods and services to a country by a corporation that promises to make a future purchase of a specific product from the country.

Buyback - the export of industrial equipment in return for products produced by that equipment.

Offset - a counteraction agreement that a corporation will make a hard-currency purchase of an unspecified product from the nation in the future.

(We invite you to check out our Countertrade Section for many excellent articles on this sophisticated form of business.)

ITEX Buys Back Stock

On June 23, 2006, ITEX Corporation (OTCBB:ITEX) repurchased 500,000 shares of common stock from a stockholder for $0.55 cents per share, or $275,000. The shares were immediately canceled reducing the overall common stock share count to 17,906,132 on a fully diluted basis.

(ITEX processes more than $250 million a year in cashless transactions through 22,000 member businesses managed by 95 franchisees and licensees.)

IMS Commits To Organic Growth

International Monetary Systems (OTCBB:INLM) reported that all issues requiring a vote at the company?s annual shareholder meeting in June  were overwhelmingly approved by an affirmative vote of 99%. IMS?s vision and plan for the future includes a commitment to organic growth through the hiring of outside salespeople and the enrolling of new clients.

Small Business Owners Pay The Old Fashioned Way...Checks & Cash

The credit card industry is beginning to focus on business customers, as the consumer market is already saturated with plastic. Up to now smaller firms have been a difficult market to penetrate because many vendors (who deal with those firms) still don?t accept plastic forms of payment.

Morgan Stanley estimates that just 35% of small-business owners have a company credit card. Of those, only about one-third of business related spending is made with that card.

The barter industry estimates that approximately 1% of small-business owners, in a given community, are members of a trade exchange and use a barter credit card.

Our Changing World

Immigrant workers in the U.S. and other Western countries have become a vital economic development tool for the (poor) countries they came from. Last year about $170 billion of remittances world-wide were sent to developing countries by overseas workers.

That is about twice the level of foreign aid that went to these countries, according to the World Bank. Although an additional $80 billion was sent from overseas workers, it did not go through formal channels.

All back issues of "From the Desk...? can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience. See you next week. . .)

Marketers Continue Stretching Their Imagination

The latest media twist can be found at Auckland?s Two Double Seven Shopping Centre, where fashionably-dressed models are wearing video screens perched above their heads!

The new advertising medium is a modern take on sandwich boards, one of the oldest forms of advertising. It combines the advantages of human contact with modern electronic communication, featuring wireless, internet-capable video units.

The centre commissioned a 60-second movie for its web site, They e-mailed the link to their 13,000 opt-in customers on its database, and sent 40,000 postcards to selected lists.

Laptops Turned Into Portable Billboards

A Seattle-based company,, has launched two new sub-divisions, and, to serve the ever-growing demand for their removable/reusable laptop skins.

The reusable skins adhere to the outside case of your laptop and allow businesses, non-profits, schools, and other groups to improve their brand awareness by instantly converting laptops into billboards.


Give Your Loyal Customers A Free Phone Dialer. Unlimited Long Distance Calling For Free...compliments of your company.

This is the best advertising and customer loyalty program you can find...and it?s 100% trade.

For complete information please e-mail:

Colleges Form Internet-Based TV Network

A new media network called the Open Student Television Network (OSTN) is targeting college students over the Internet. The network operates only on Internet2, an ultrafast, separate version of the Web designed for academic researchers.

Those involved believe the college channels could well become incubators for future TV programs, as many very serious students continue to produce a wide variety of shows. While individual colleges don?t have enough programs to build true TV schedules, by syndicating college offerings from 50 different schools there is more than enough content to fill a network.

(Commercially produced internet-shows include mtvU Uber, a broadband channel from Viacom?s MTV Networks, and Cdigix, a Seattle company run by a former News Corp. executive, which aims to deliver music and on-demand movies and TV to students.)

Hotel General Managers

Here?s The Easiest $100,000 You?ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor?s cash agreement for AV services, here?s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of  trade dollars.)

Your hotel?s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.

Pre-construction Partnerships Aid Builders, Buyers, launched by two young men in San Diego, is now the largest online condo-advertising portal allowing home buyers and investors to browse hundreds of nationwide listings for new and pre-construction developments. It also offers builders a wide variety of services, other than advertising.

Through affiliate partnerships, Newcondos can purchase up to 30% of newly developed condo units before a single marketing dollar has been spent...thus assisting developers in reaching sales targets and satisfying bank requirements by providing numerous purchasers for a particular project.

The benefits of the pre-construction bulk purchase strategy allow the builder to achieve steep price increases faster, greatly reduce carrying costs, reduce marketing costs, start construction sooner, create publicity and sales hype, and generate greater sales velocity.

Editor?s note: We?ve seen a few examples within the barter marketplace, notably Australia, where developers moved a percentage of preconstructed units through barter (trade exchange sales) to assist sales efforts as well as provide a greater comfort level for their bankers. As the commercial barter industry matures we can expect to see more of such activity.

 In case you missed our e-mail on Sunday, Bartering Gift Certificates, click here.

Our Web Site Has Added A Search Tool For You

Ever wondered if a certain topic, person, or organization has been written about on the web site? Now you can easily find out, as we?ve added a search tool. It will quickly give you the answer to your questions, in 3 easy steps that take about 12 seconds!

At the top right of the page, just under where you sign up for the Tuesday Report you will see a little Google box. It is where you can (1) type in the name of a subject, company or person. Then (2) click the button for to search the site, followed by (3) hitting the search button.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today?s New Age Of Possibility

There are many forms of secondary capital?which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our ?Secondary Capital Section.? Check it out...

Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!

The most powerful marketing tool in the barter industry, The Competitive Edge newsletter, is a monthly, ready to use, professional 4-page work is needed! (Click here.)

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? Copyright BarterNews 2006. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.

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