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June 3, 2008

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...06/03/2008

Barter Deal Offers Food Security For Malaysia

Malaysia plans to build a stockpile of 500,000 tons of rice for food security, and is looking to import the staple from India. In exchange they will supply palm oil in a barter transaction.

Peter Chin Fah Kui, Malaysia�s minister of plantation, industries and commodities, told a conference in Mumbai he was likely to meet Indian Farm Minister Sharad Pawar to discuss the possible barter deal, as his country is in short supply of rice, their staple diet, and prices are rising.

Tradia Expands Network In Utah

CEO Matthew Humphreys reports that Tradia will have six full-time franchise operations in the state of Utah. This will be the first time a single group or company outside of Tradia Commerce Network has owned more than 2 of its franchises.

�We�re particularly excited about this expansion because our Utah franchisee is a dedicated and professional organization that brings excellence to our company and the barter/trade industry,� affirmed Humphreys.

For more information on Tradia see

Barter Those Toys You No Longer Use

Toy Swap ( the perfect web site for anyone who has old or new toys that are no longer wanted or played with, and that can be swapped for old or new toys that other Toy Swap members have available for swap with you. Membership is free and required.

Barter Your Skills For One You Need

Do you have a skill that you want to swap in exchange for a skill that someone else would like to barter? SwapaSkill ( is a web site for individuals who possess a ability such as artistic, musical, engineer, plumber, electrician...or just about any type of talent that you can think of. Basic membership is free, but there are some costs associated with membership upgrades if you so choose.

All back issues of "From the Desk...� can be accessed by clicking here.

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25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

IMS Unveils Proprietary Barter Commerce Management Software

International Monetary Systems (OTCBB: INLM), a worldwide leader in business-to-business barter services, reported the roll-out of its proprietary barter commerce management software, Trade Network Tracking System (TNT), will begin in June.

The TNT System lies at the heart of IMS�s day-to-day operations; handling the processing of real-time trade dollar transactions, managing client information and transaction histories, internal reporting, business intelligence, and customer relationship management.

This new platform enables IMS to rapidly implement new features, improve usability, take advantage of database, internet, and e-mail connectivity, and facilitate tighter integration with the firm�s web site. It also benefits from the core functionality and established best practices of the company�s previous system, TradeWorks, for which IMS purchased the source code in 2007.

Nathan Alpert, IMS chief software architect, stressed, �The impact of this progression cannot be (over)stated. The TNT System will completely revolutionize the core of IMS� operations. It will drastically improve efficiency and reduce overhead by streamlining or completely automating time-consuming tasks. Our brokers will be able to manage significantly more accounts, efficiently connect buyers with sellers, and capitalize on new trade opportunities found by the trade analysis and data mining capabilities of the software.

�TNT also opens the door to barter transactions eventually being processed in real-time through P.O.S. swipe-card technology, consistent with our mission to make barter easy to use and bring its advantage to many more businesses. We want to make barter transactions as easy as using your Visa card, combined with the marketing intelligence of Google.�

Don Mardak, IMS CEO, added, �The TNT System will not only provide our members and our team with all the advantages of today�s technology, it also positions IMS to capitalize on the constantly evolving technology of tomorrow. This evolution is indicative of IMS� role within the barter industry to lead in the sound management of a secondary economy based on the products and services of our member businesses.

�Our strong investment in this proprietary technology and in-house technical staff puts us in a truly unique position, allowing us to build the most advanced and customized barter platform in the industry, without our operations being molded by the limitations of the off-the-shelf software that many of our competitors use.�

For more information see

ITEX Becomes Sponsor Of NYC Entrepreneurs� Organization

ITEX Corporation (OTCBB:ITEX), a leading marketplace for cashless business transactions in North America, announced today it has become a regional sponsor of the New York City chapter of the Entrepreneurs� Organization (EO).

Sponsors receive an introduction to the Chapter�s membership, access to all events, special placement on the Chapter�s web site, and ongoing recognition in monthly newsletters.

�John Castoro, the top ITEX franchisee in the U.S., and I met at the New York Restaurant Show last year,� reflected Steve Savad, NYC chapter director and founder of �I thought the business model of a trading community was intriguing and a great fit for many of the EO member companies. Among the missions of EO is to source value-added partners that provide offerings that can help our member companies better succeed.

�As I better understood how their trading system works,� Savad continued, �it became apparent that it was a natural fit with our fast-growing companies. Our members and I look forward to contributing to ITEX�s success by growing their (bartering) community, while helping each of our members via their nationwide cashless marketplace.�

�We look forward to working closely with Steve Savad and the EO New York City Chapter,� revealed Steven White, Chairman and CEO of ITEX. �The goal is to register all the businesses in that chapter, and we are off to a great start. Already nearly a dozen EO New York businesses have completed their registration, including Go Green Expo, Fuel Outdoor, Advantage, and 888 Red Light. The quality of these new members is exceptional.

�Since cross marketing to business organizations is a great way to grow our membership base, we continue to selectively search for high quality partnerships and relationships throughout the country to promote ITEX services to the business community,� White pointed out.

For more information visit

IRTA�s Euro Chapter Marks 10th Year Anniversary

The IRTA European Chapter will be celebrating its 10th year anniversary this September at IRTA�s 29th Annual International Convention at the Westgate River Ranch Resort outside Orlando, Florida, from September 22 to 25, 2008.

IRTA Hall of Fame member Paul Suplizio founded IRTA�s European Chapter when he recognized the growth of barter and trade in the European market. Since the European Chapter�s inception, member barter exchanges have included representatives from Belgium, England, Scotland, Germany, Italy, the Netherlands, Poland, Slovakia, and Turkey.

�The European Chapter continues to grow and plays an important role in IRTA,� confirmed Executive Director Ron Whitney. �We just had a terrific Euro Conference in Poland where we created a whole new slate of exciting initiatives, and voted in a new group of Euro officers.� The new European officer�s slate is Richard Logie (president), Rob Van Hilten (vice president), Dariusz Brzozowiec (treasurer), and Reiner Husemann (secretary). 

For more information on IRTA go to, or call Ron Whitney at 757-393-2292.

IMS Schedules Annual Shareholder Meeting

International Monetary Systems (OTCBB:INLM), a worldwide leader in business-to-business barter services, has scheduled its annual shareholder meeting for the afternoon of Tuesday, June 17, at the Sheraton Milwaukee Brookfield Hotel.

Shareholders of record on May 1, 2008, will be eligible to re-elect three directors, to ratify Webb & Company as the company�s auditors of its 2008 financial statements, and to vote on any other business that may be presented.

Don Mardak, CEO of IMS, stated: �This meeting, although routine in many ways, will also include a segment that highlights the team and tools that IMS has invested in over recent months. We are proud to present the people and the work they�ve accomplished on behalf of IMS.

�I am confident that shareholders will benefit from learning directly from our team members about significant infrastructure upgrades recently released and other strategic initiatives.�

For more information see

Money-Making Reports Available From BarterNews

The Definition Of An �A� Customer...Cash Or Barter

By Bob Meyer

It�s not unusual for 70 to 80 percent of a firm�s cash business to come from 10 to 20 percent of its customers�often referred to as �A� customers. Yet don�t confuse your �A� customers as being only cash customers.

What is an �A� customer for your firm? Each business needs to develop a specific profile of its best and most profitable customer. High volume is a major ranking criterion. But be prepared to downgrade the slow-paying big spender who consistently demands extra discounts and services.

Take another look at your customer base. How many A�s can you identify? Where are your potential A�s? What strategies can be developed to keep them coming to you? And what can you be doing to secure additional candidates?

This is more than a time-management exercise. It involves rethinking your overall strategic plan. A firm must keep asking itself which category of clients is most important for both short-term and long-term survival.

An ideal �A� customer is one who makes the most significant contributions to your bottomline. This is where your barter customers contribute heavily because their trade business is incremental business�extra business that can be the most profitable.

It�s often the frosting-on-the-cake, so to speak. Sometimes this customer receives a lower level of service because he or she is not demanding, and the business is considered �only trade.� Yet, when properly analyzed, their business may place them up there in the �A� category, because they contribute heavily to your bottomline profits.

A good marketing plan always looks forward. In addition to examining the direction your industry is taking, ask yourself, �What am I doing to incorporate the world�s fastest growing way-of-doing-business into my organization�s plans?�

A solid marketing plan identifies growth opportunities, as well as innovative techniques. Barter is a marketing, purchasing, and financing tool that offers you enormous profit opportunities. Your decisions should be driven by such present and future opportunities.

So bring your employees (or team members) together and see how close they can come to designing the perfect �A� customer. Write down all the criteria that is important to your company�s future.

Use your imagination to develop this mythical entity, and you will make some interesting discoveries. Plus you will develop a benchmark that allows you to see all your customers, whether cash or trade, in a new way. Then focus your marketing efforts where they will do the most good...stabilizing and increasing your customer base.

Sino Fibre & Union EPS Sign Agreement Providing Online Barter Processing Services In China

Sino Fibre Communications (OTCBB:SFBE), a broadband value-added internet services provider in China, has signed an agreement with Shenzhen Bank-Union EPS Financial Services ( to add online payment processing services to its barter exchange platform.

This capability will enhance the online barter trading and settlement system for the B-to-B e-commerce services provided to the 4.5 million medium and small private enterprises from the company�s joint venture company with CAMSE.

Sino Fibre's CEO/president, Daniel Mckinney, said �We are extremely pleased about our agreement with Union Pay-EPS. Union Pay is the official payment processing agent of China. This facility is a crucial element of our online barter trade system that Union Pay will provide secured online payment processing services to our barter trade and e-commerce clients. The successful roll-out of our joint venture business will no doubt bring in massive traffic to ride on the fiber optic network we represent, and are in the process of acquiring from our Chinese partner.�

For more information about Sino Fibre Communications visit

Hotel General Managers

Work With Audio/Visual Vendor On Barter

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor�s cash agreement for AV services, here�s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of trade dollars.)

Your hotel�s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail:

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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