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March 20 2007

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...03/20/07

Kudos For Tiger Woods

Tiger Woods has agreed to play host to a tournament in Washington (DC), honoring the military over the Fourth of July and to pay for a new learning center in the Washington area.

Venezuela?s Oil Bartering Different Than Mexico?s

Over a decade ago, back in 1994 to be specific, Mexico was able to put together a huge $50 billion multilateral bailout package with the help of the U.S. to stabilize the sudden devaluation of the Mexican peso. It was Mexico?s oil, however, which was the key ingredient making the package possible.

Today in Venezuela, President Hugo Chavez is also using oil as a tool. But given the country?s 10.3% economic growth, the situation is quite a bit different than was Mexico?s. In this case the nation?s oil is payment to compensate ?Big Oil? companies, because Venezuela is nationalizing all outside oil interests. Oil is also being bartered for purchases of food products from various Caribbean nations.

Major League Soccer Selling Ad Space On Players? Jerseys

Soccer will be the first major team sports league in the U.S. to showcase ads where viewers can?t miss them?on the fronts of players jerseys. No major American sports league permits prominent advertising on team jerseys, though the practice has long been accepted in Europe, Asia and Latin America.

Major league soccer clubs will own jersey rights and keep a majority of the revenue...a marked change for the 11-year-old league, which in the past has conducted most of its business through a central office and pooled sponsorship dollars.

Highly-charged Art Market Changes How Game Played

The J. Paul Getty Museum in Los Angeles has 15,000 photographs in its collection, having spent $20 million to build one of the best photography collections in the world. But today, even Getty?s deep pockets aren?t enough to get the works they want.

That?s because a supercharged art market has bid up typical prices for individual fine-art photographs from about $1,000 in 1984 to 50 times that today! Plus many of today?s buyers can?t be counted on to loan or bequeath their works to museums

To cope, the museum?s photography curator Weston Naef is forming unusually close relationships with collectors. In exchange for advising them to purchase works he believes will become very valuable, he hopes that eventually the works will make their way into the Getty as loans or gifts.

Serving An Underserved Market Makes Sense

Dallas-based Pizza-Patron had a plan for attracting a new client base. It tried accepting pesos, as payment for orders, on a two-week trial basis...causing much uproar. The firm now says it is making its pesos policy permanent, as it focuses on serving an underserved market?the Latino customer.

The 60-location pizza chain has most of its restaurants in Hispanic neighborhoods and each manager must be both bilingual and live nearby.

Current U.S. Listing Information...

Ruffin Trading Company
PO Box 1755
Hardeeville, SC 29927
Ph: (912) 210-6128

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(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience.)

All back issues of "From the Desk...? can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a ?box? at the end of the newsletter for your convenience. See you next week. . .)

Barter Industry Goliaths Report Similar Numbers

International Monetary Systems and the ITEX Corporation recently reported their recent performance metrics, and their numbers are both dramatic and similar. This head-to-head competition by two strong CEO?s, IMS?s Don Mardak and ITEX?s Steven White, who lead and represent well-run, ethical organizations is very positive for the commercial barter industry.

IMS Metrics:

Trade volume for February totaled more than $8 million. (This amount represents the sales side of the transaction only.)

Gross revenue billed was nearly $1.1 million.

New-client enrollment was an all-time high at 239.

ITEX Metrics:

Trade volume for the four-week period ending March 15 was $17,339,587 (Both sides of transaction.)

Gross revenue billed was over $1.1 million.

New-client registration was 272.

For more information on International Monetary Systems (OTCBB:INLM) see:

For more information on ITEX (OTCBB:ITEX) see:

Quantum Fund Cofounder Sees Massive Real Estate Bubble Bursting

Commodities investment guru Jim Rogers stepped into the U.S. subprime fray on Wednesday, predicting a real estate crash that would trigger defaults and spread contagion to other markets.

The fund manager, who co-founded the Quantum Fund with billionaire investor George Soros in the 1970s and has focused on commodities since 1998, said the (real estate) crisis would spread to emerging markets which he claimed now face a prolonged bear run.

?Real estate prices will go down 40% to 50% in bubble areas. There will be massive defaults. This time it'll be worse, because we haven't had this kind of speculative buying in U.S. history,? Rogers said.

?It is going to be a huge mess,? declared Rogers, who has put his $15 million mansion on Manhattan's Upper West Side on the market, and is planning to move to Asia.

Universal Law-Of-Reciprocity Key To Trade Exchange Success

Every trade exchange owner in the world should not only be aware of the law-of-reciprocity, but using it, in the operation of their business.

Trade exchange owners are invited to e-mail for more information on how you can become ?the exchange of choice? in your area. When e-mailing Bob Meyer, put ?Law of Reciprocity? in the subject line.

As for individuals, they are now in charge of their own progress. Individuals must realize they are resources with the responsibility for developing their most important resource, brainpower, and who need to take more control of their own careers. In short, you are the CEO of your own career.

Product Placement Still Going Strong

Although one might think marketers have forgotten about the tried-and-true product placement with all the talk about new digital platforms for video, a recent survey says it is still a healthy business.

In a new edition of its annual survey, PQ Media reports product placement growing worldwide at 37% in 2006 to $3.36 billion, and is forecasting a slowdown of growth at 30% in 2007 to $4.38 billion.

The growth of the non-paid part of the product-placement business will cool, too. This is the biggest part of the industry, including barter and other valued-added deals. According to the survey, it's estimated to be just 12.5% in 2007, registering a value of $4.95 billion. By comparison, the value was $4.4 billion in 2006.

Still, the survey says product placement continues to be robust and will have a strong future. One reason: European growth has been fueled by the relaxation of rules governing placements through a "Television without Frontiers" initiative, largely affecting the U.K., Spain and Italy.

The U.S. continues to be the dominant country for paid-product placement?representing more than 66% of the worldwide business. Next year, PQ projects the U.S. will pull in $2.90 billion.

Countries that will follow the U.S. in terms of size include Brazil, Mexico, Australia and Japan. China will be the world's fastest-growing country, projected to grow by 34.5%. The next big increases will come from the U.S., Italy, India and Canada.

TV is still the biggest medium to place products, accounting for almost three-quarters of the entire business. By contrast, product placements in film are less than half that of TV, with movies pulling $885.1 million in 2006.

Hotel General Managers

Here?s The Easiest $100,000 You?ll Ever
Bring To The Bottomline!

Collect cash, as usual, from the guest accounts staying at your facility that require the use of professional AV services. And rather than shouldering your ongoing employee costs, or your current vendor?s cash agreement for AV services, here?s a much better alternative:

Work with a proven national vendor (a sterling 25-year track record) who will provide all of the AV services for your hotel on a 100% TRADE BASIS! (Payment to be in the form of hotel rooms and/or trade dollars.)

Your hotel?s annual AV billings must be a minimum of $200,000, and this offer is available only in the continental United States.

For a confidential introduction contact Bob Meyer via e-mail: (Please type in AV Services On Trade in the subject line of your e-mail.)

Attention Trade Exchange Owners:

If your member hotel(s) have a minimum of 10,000 sq. feet of meeting space and annual billings of at least $200,000 for AV services this is a great opportunity to earn substantial cash service fees on the hundreds of thousands of trade dollars your hotel member will be paying the vendor. Contact Bob Meyer at the above e-mail.


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